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The Sport Information Resource Centre

OTTAWA, November 29, 2021 – The Coaching Association of Canada (CAC) is pleased to announce the appointment of Ian Denney as Director of Innovation & Business Enablement, effective immediately.

As a member of the CAC’s Senior Management Team, Ian will play an integral role in supporting the CAC’s strategic vision; aligning resources to achieve its operational mandate, strategy, stakeholder, and partner objectives. 

“Ian brings a unique combination of business and operational technology experience, innovation expertise and know-how to the role of CAC Director, Innovation and Business Enablement,” says Lorraine Lafrenière, CEO of the CAC. “He has a stellar track record supporting and building teams to undertake complex and challenging assignments, developing applications, and designing solutions for the best end-user experience.”

Ian will lead the CAC team and its partners in designing solutions and strategic enterprise programs to successfully target business optimization, readiness, and service delivery for our partners and stakeholders.

He brings with him a career spanning 25 years with leading-edge expertise in implementing innovation strategy, problem-solving, and managing new ideas through the idea lifecycle. He holds an MBA from Liverpool and has completed numerous improvement and innovation certifications, adapting these specialties to the delivery of client services and increased stakeholder value.

“I’m thrilled to join the CAC team,” says Ian. “As the sport system in Canada evolves, we are poised to develop processes and technological enhancements to best meet the needs of our stakeholders, together supporting the advancement of coaching education in Canada.”

About the Coaching Association of Canada

The Coaching Association of Canada (CAC) unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with the knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches.

The office is located in Ottawa, Ontario, on the traditional unceded territory of the Algonquin Anishnaabeg people.

For more information contact:

Anick Michel
Manager, Marketing & Communications
Coaching Association of Canada
Tel: 613.292.7651 (ext) 2353