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Game-worn jersey auction launc

CALGARY, Alta. – With five pre-tournament games set to face off today ahead of the 2021 IIHF Women’s World Championship, plans have been unveiled for fans in Alberta and across Canada to be part of the event.

Hockey Canada, in partnership with the Hockey Alberta Foundation, is encouraging fans to win big, give big with the 2021 IIHF Women’s World Championship online 50/50 draw, presented by DynaLIFE Medical Labs, during every Team Canada game day starting Aug. 20 and including the quarterfinals, semifinals and medal-round games. Fans in Alberta can purchase tickets for a 48-hour period starting at 9 a.m. MT the day before a Team Canada game for as low as $5 by visiting On Aug. 20 and 31, tickets can be purchased from 9 a.m. to 10 p.m. MT only.

“Following the success of the online 50/50 draw during the IIHF World Junior Championship in December and January, Hockey Canada is once again excited to offer an online 50/50 draw during every Team Canada game day at the 2021 IIHF Women’s World Championship,” said Dean McIntosh, vice-president of events and properties with Hockey Canada. “As fans in Alberta tune in to watch Team Canada compete for a gold medal on home ice, they also have a chance to engage with the tournament and support the Hockey Canada Foundation and Hockey Alberta Foundation. When fans purchase 50/50 tickets, they are helping make hockey more by creating opportunities for girls and women to build more friendships, inspire more diversity and launch their hockey dreams.”

The winners of each 50/50 draw will take home half of the pot, while the other half will remain in the Province of Alberta and will be reinvested into grassroots hockey programs that enable more girls and women to get involved in the sport and help improve their quality of life through hockey.

In addition to the 50/50 draw, Hockey Canada also announced the Team Canada game-worn jersey auction will launch on Aug. 26.

The online jersey auction, which runs from Aug. 26-Sept. 1, is an opportunity for fans across Canada to bid on game-worn jerseys of all 25 Canadian athletes wearing the Maple Leaf the 2021 IIHF Women’s World Championship. All game-worn jerseys can be viewed and bid on at, with proceeds from the auction going to the Hockey Canada Foundation to help grow the game through initiatives like Hockey is Hers, which helps provide more opportunities for girls and women in hockey.

“Young boys and girls across Canada will be inspired by the best players in the world competing for a gold medal in Calgary, and the Hockey Canada Foundation is able to help fuel that inspiration through initiatives like the game-worn jersey auction and Hockey is Hers,” said Donna Iampieri, executive director of the Hockey Canada Foundation. “The auction is not only a great way for fans to own a piece of hockey history and support their favourite National Women’s Team player, but it also helps the Hockey Canada Foundation provide more opportunities for young girls and women to get involved in the game at the grassroots level.”

The 2021 IIHF Women’s World Championship begins Aug. 20 with three games, including Team Canada’s tournament-opener against Finland at 6 p.m. ET/3 p.m. PT. TSN and RDS, the official broadcast partners of Hockey Canada, will have extensive game coverage and analysis throughout the tournament. TSN will broadcast all 31 games from WinSport Arena, as well as three pre-tournament games on Aug. 18, while RDS will broadcast all Team Canada preliminary-round games, two quarterfinals, both semifinals and the bronze and gold medal games.

For more information on Hockey Canada and the 2021 IIHF Women’s World Championship, please visit or follow along through social media on Facebook, Twitter and Instagram.

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For more information or to be removed from the media contact list, please contact:

Spencer Sharkey 

Manager, Communications

Hockey Canada