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U Sports – Fox 40 named title sponsor of U SPORTS Coach of the Year Awards
February 22, 2019
TORONTO / HAMILTON, Ont. – With the 2019 Winter #CHAMPSZN kicking off this week, U SPORTS announced Friday Fox 40 as the new title sponsor of all 21 Coach of the Year Awards for the next two seasons.

The Fox 40 Coach of the Year will be honoured at all U SPORTS national championships during pre-championship All-Canadian Awards galas in team sports and post-competition banquets or award ceremonies in individual sports.
The Fox 40 Pealess Whistle was invented in 1987 by Ron Foxcroft – the first and only Canadian referee in NCAA basketball, who also officiated at the U SPORTS level – and has become the industry standard across numerous sports.
“The Fox 40 Coach of the Year Award aligns with Ron, his son and the whole company’s values,” said U SPORTS President and CEO Graham Brown. “Along with supporting players, they believe in supporting coaches and referees too. Ron is a big believer that coaches allow players to focus on the game, so he continues to find ways to recognize them. We’re honoured to partner with Fox 40 to recognize the best in U SPORTS.”
The first Fox 40 Coach of the Year Awards will be presented on Saturday night in Vancouver, B.C. and Calgary, Alta., following the 2019 U SPORTS Odlum Brown Swimming Championships at UBC and the 2019 U SPORTS Wrestling Championships at the University of Calgary. The remaining Fox 40 Coach of the Year Awards will be announced on the following dates:
Mar. 6 – Women’s Basketball (Peter Ennis Award)
Mar. 7 – Men’s Basketball (Stuart W. Aberdeen Memorial Trophy)
Mar. 9 – Men’s Track and field (Bob Boucher Award),
              Women’s Track and Field (Sue Wise Award)
Mar. 13 – Men’s Hockey (Father George Kehoe Memorial Award), Women’s Hockey
Mar. 14 – Men’s Volleyball, Women’s Volleyball (Marilyn Pomfret Award)
Mar. 19 – Men’s Curling, Women’s Curling
Fox 40 will also provide all coaches with whistles, clipboards and custom notebooks at all U SPORTS national championships.
“It is our privilege and honour to support U SPORTS and the future leaders of our country,” said Foxcroft, Founder and CEO of Fox 40 International. “We value all the coaches and student-athletes that make U SPORTS very special.” 

About Fox 40
The Fox 40 whistle it is sold in over 140 countries worldwide and is sanctioned by the NFL, CFL, NHL, NCAA, NBA, several FIFA World Cups and the Olympics. Outside of officiating, the Fox 40 whistle is used by coaches, search and rescue and military professionals.
U SPORTS is the national brand for university sports in Canada. Every year, close to 20,000 student-athletes and 700 coaches from 56 universities vie for 21 national championships in 12 different sports. U SPORTS also provides higher performance international opportunities for Canadian student-athletes at Winter and Summer Universiades, as well as numerous world university championships. For further information, visit 

For further information, please contact:


Ken Saint-Eloy
Senior Manager,
Marketing and Communications
Cell: 647-871-7595
Alan Hudes
Coordinator, Communications
Off: 905-508-3000 ext. 242
Cell: 647-991-5343

Ronnie Foxcroft Jr.
Business Development Manager
Fox 40 International Inc.
Off: 905-561-4040 Ext. 339
Cell: 905 730 8789