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OTTAWA – Swimming Canada is pleased to announce its first ever Director, People and Culture.

Sherry-Lyn Zuro takes on the new key leadership role this week, bringing a strong background in sport and human resources.

With nearly 15 years of experience in sport, Zuro brings a great understanding of the Canadian sport system, its needs, and its challenges. She held multiple roles at Skate Canada from 2004 to 2008, and again from 2010 to 2017, including as Human Resources Manager for more than two years. In between she served as Assistant Manager, Figure Skating, for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games. Most recently she has been Human Resources Director for the Ottawa-based Taggart Group of Companies.

“I’m really looking forward to getting back into sport. I had missed it for a variety of reasons, including working towards a high performance mandate,” Zuro said. 

“People and culture, and people support, has always been a passion of mine. When I was at Skate Canada I really enjoyed making a difference to the staff, the provincial sport organizations, supporting the board of directors, the volunteers, the people who are the foundation of allowing the athletes to do their very best every day.”

In the new role, Zuro will work as part of the senior leadership team, leading the organization’s human resources systems, policies and procedures. She will design and deliver people management and people development strategies, recruitment and onboarding programs. She will oversee performance management and improvement, and conduct regular “Culture Health Checks” such as the annual employee survey. Key pieces of her portfolio will include the Integrated Wellness Program, and Swimming Canada’s Safe Sport initiatives.

“I’m looking forward to meeting the team, sharing knowledge and learning more about the sport,” Zuro said. “People can expect me to ask a lot of questions. I’m a genuinely curious person and will want to learn as much about the business and what’s going on as possible to make sure what I’m doing is making an impact.”

Swimming Canada CEO Ahmed El-Awadi said the creation of the new position comes at a key time for the organization, and for Canadian sport in general.

“We are pleased to announce the new director level position focused on People and Culture,” El-Awadi said. “We recognize as each organization grows, people and culture are the foundation, whether it be staff, participants, volunteers and more. Sherry-Lyn brings a wealth of experience to our executive management team, and will elevate and improve resources and processes for swimming in Canada.”

Nathan White
Senior manager, Communications, Swimming Canada
Gestionnaire supérieur des communications, Natation Canada
t. +1 613-260-1348 x2002 | m. +1 613-866-7946 |