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Eight partners, including five new sponsors, to support 2022 World Juniors

EDMONTON & RED DEER, Alta. – With the 2022 IIHF World Junior Championship just two weeks away, the host organizing committee is proud to work in partnership with and recognize a team of eight corporate sponsors, including three returning partners, who are putting their support behind the event.

“We are grateful to each partner for their contribution in areas such as nutrition, outfitting and music streaming for the 2022 IIHF World Junior Championship,” said Dana Gladstone, vice-president of partnership strategy and licensing with Hockey Canada. “It is the generosity of each of our sponsors that make events like the World Juniors as successful as they are, and we look forward to incorporating each of our valued sponsors into this year’s event.”

Baffin is an innovative, leading outwear company based in Stoney Creek, Ont., with a focus on technically advanced, innovative footwear and high-performance apparel. Baffin designs, develops and field tests footwear in the most demanding environments on the planet and is focused on being a global leader in footwear within the Outdoor, Industrial, and Hunt and Fish categories.

Ace Beverage Group is a fast-growing and innovative beverage company. It is a leading player in the ready-to-drink space through its flagship brand Cottage Springs, which provides a wide range of better-for-you beverage options, such as vodka sodas, vodka waters, vodka lemonades and hard seltzers.

Daily Hive is a Canadian-born leading online news source that creates compelling, hyperlocal content and will be providing detailed coverage of the tournament.

Dairy Farmers of Canada,along with Alberta Milk, is the voice of Canadian dairy farmers across Alberta and Canada. As proud partners and passionate fans of the 2022 World Juniors, Canada’s dairy farmers are excited to support grassroots hockey from coast to coast to coast.

The Mobil 1 brand is world-renowned as an early innovator of synthetic motor oils, and that legacy continues to this day.

SiriusXM is the country’s leading audio entertainment company. In an ongoing effort to support and promote Canadian artists, SiriusXM is also proud to sponsor the World Juniors Concert Series, which will provide musicians with a platform to connect and engage with their fans throughout the tournament. 

Subway restaurants in Alberta are partnering with the World Juniors to run an in-restaurant contest. There will be daily ticket giveaways, as well as exclusive prizes that can be won through an online contest.

Tommy Gun’s Original Barbershop is home to Canada’s ultimate barbershop experience. With 75 barbershops across the country, our guests to come to us to ensure they look and feel their best. From our haircuts and renowned hot towel shaves to our expansive men’s grooming retail selection, Tommy Gun’s is the epitome of male grooming. Check in today through our app or online at for your own ultimate barbershop experience!

For more information on Hockey Canada and the 2022 IIHF World Junior Championship, please visit, or follow along via social media on FacebookTwitter and Instagram, and by using #WorldJuniors.

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