Desjardins Commits to Cycling Canada’s National Grassroots Program
Ottawa, ON(February 28, 2022) – Cycling Canada is thrilled to announce that Desjardins, the largest cooperative financial group in Canada, has partnered with the organization through a two-year donation to its HopOn national grassroots program. This donation comes as part of Desjardins’s $80M investment to support youth initiatives across Canada.
The donation will have a substantial impact on provinces’ ability to deliver the program successfully both in-school and in communities, with various provinces benefitting from the funding over the next two years. While the program has already launched in British Columbia and Nova Scotia, several other provinces will be implementing the program for the first time in 2022.
“We are pleased to be able to count on the commitment of Desjardins to support the implementation and development of our HopOn national grassroots program,” said Mathieu Boucher, Chief Development Officer at Cycling Canada. “Our goal is to deliver a high-quality program that is accessible and available across the country so that children can develop basic skills and bike safety awareness while having fun. We are excited to be investing in the next generation of cyclists and citizens together.”
“Desjardins is committed to supporting youth through initiatives that encourage healthy and active lifestyles,” said Matthieu Lamy, Team Leader, Donations and Sponsorships, at Desjardins. “HopOn is a great initiative that brings communities together to make cycling more accessible while also raising awareness of cycling safety. We’re proud to partner with Cycling Canada and to help expand the program to more provinces across Canada.”
Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, with assets of $391 billion. It was ranked as one of Canada’s Top 100 Employers by Mediacorp. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. Ranked among the world’s strongest banks according to The Banker magazine, Desjardins has one of the highest capital ratios and credit ratings in the industry.
About Cycling Canada
Cycling Canada is the governing body for competitive cycling in Canada. With the vision of becoming a leading competitive cycling nation, Cycling Canada manages the High Performance team, hosts national and international events and administers programs to promote and grow cycling across the country.
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Information: Karine Bedard | Cycling Canada | firstname.lastname@example.org
Dana Sharman | Desjardins | email@example.com