Cycling Canada Renews Partnership with Global Relay
Ottawa, ON (April 30, 2024) – Global Relay and Cycling Canada have renewed their long-term partnership to develop cycling in Canada and help the country become one of the world’s top cycling nations. The four-year partnership extension will continue to focus on sponsorship of the Canadian National Cycling Team.
In addition to its partnership with Cycling Canada, Global Relay will become the official support of the HopOn Program which is aiming to provide access to cycling to kids across Canada, while also becoming the title sponsor of the Global Relay Gastown HopOn Festival as part of the Global Relay Gastown Grand Prix, an event that it has supported and operated in downtown Vancouver since 2012.
“As a company committed to innovation and founded on passion, the sport of cycling embodies our values of integrity, determination, and the relentless pursuit of excellence,” says Warren Roy, Founder and CEO of Global Relay. “Together with Cycling Canada, we are thrilled to expand on our partnership and continue the important work of supporting the Canadian cycling community, especially young rising athletes through the HopOn Youth Cycling Program and Global Relay’s own Bridge the Gap Fund.”
Cycling Canada will roll out an extensive Employee Engagement program with Global Relay, including a staff-focused Global Relay Cycling Club which will include a regular cadence of club road rides, and regular workshops to galvanize the staff around cycling.
“We are thrilled to enter into a renewed 4-year partnership with Global Relay” added Josh Peacock, Director of Marketing and Events at Cycling Canada. “Since the outset of this partnership, Global Relay has continued to support the growth and development of cycling at all levels. The recent expansion of this partnership to the HopOn grassroots program demonstrates Global Relay’s holistic commitment to enhancing the sport for cyclists at every aspect of their competitive or recreational journey, including continued support at the highest level.”
The partnership will take place until 2028.
About Cycling Canada
Cycling Canada is one of the oldest national sport organizations in Canada and has one simple purpose: to inspire Canadians to cycle. Cycling Canada administers programs to promote and grow cycling across the country, hosts national and international events and manages the National Team in all levels of international competition.
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