The Sport Information Resource Centre
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The Sport Information Resource Centre

Ottawa, ON (May 26, 2022) – Gruppo Nutrition – formerly Infinit Nutrition Canada – and Cycling Canada – one of Canada’s oldest National Sport Organizations – have announced a 12-month strategic and sponsorship agreement to provide premium cycling-specific sports nutrition to Cycling Canada and its national membership via the association’s provincial and territorial partners across the country. Over the past 15 years the Gruppo Nutrition team has fueled cyclists at the highest level of the sport; the new partnership offers an opportunity to reach a broader array of athletes as the newly re-branded company recommits to Canada’s cycling community while expanding their global footprint.

“This year will be a ‘breaking away’ moment for Gruppo,” said Gruppo Nutrition President and CEO, Darcy Haggith. “In the past, much of our work has been concentrated on research projects and working with elite, competition-level athletes. We’re now in a position to make that same knowledge set, pro-grade nutrition, and their benefits accessible to the cycling community at large. Cycling Canada – with their focus on inclusion across all competitive disciplines and recreational cycling – is the perfect partner at this moment for our company.”

The partnership will allow Cycling Canada members the opportunity to engage Gruppo for personalized nutrition guidance, attend virtual Gruppo-sponsored nutrition classes, and purchase core Gruppo nutrition products at member-only pricing. Additionally, Gruppo will be on site at many Cycling Canada camps and events throughout the year in an effort to connect with athletes and community members on a one-on-one level.

“We couldn’t be more excited about this partnership,” said Matthew Jeffries, CEO of Cycling Canada. “Darcy and the Gruppo team have truly earned their place as a trusted resource for so many of our national athletes through their work with the Canadian Sport Institute. With Gruppo as an ‘Official Nutrition Supplier’ we know we’ll be providing yet another benefit to our community that can directly influence their performance and enjoyment of this sport.”

Both organizations will celebrate the new partnership with outreach to their respective audiences via social channels, newsletters, and in-person at the Canadian XCO Mountain Bike Championships in Oro Station, ON and Canadian Cyclo-Cross Championships in Langford, BC.

About Cycling Canada
Cycling Canada is the governing body for competitive cycling in Canada. With the vision of becoming a leading competitive cycling nation, Cycling Canada manages the High Performance team, hosts national and international events and administers programs to promote and grow cycling across the country.
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Source: Cycling Canada 
Information: Karine Bedard | Cycling Canada | karine.bedard@cyclingcanada.ca
Mackenzie Jalalpoor | Gruppo Nutrition, Inc. | m.siddall@grupponutrition.ca