After a record-breaking second year, the TELUS She CAN Coach program is set to grow again in Year 3—expanding to Saskatchewan and Newfoundland & Labrador and returning to British Columbia, Manitoba and Ontario for another year of educating, empowering, and connecting women coaches across the country.
Year 2—A Year of Connection, Confidence, and Community
In Year 2, TELUS She CAN Coach reached 50 community clubs and engaged over 400 women coaches nationwide. Coaches participated in a blend of virtual learning and in-person experiences that offered tailored development opportunities in inclusive, women-led environments.
A standout feature of Year 2 was the six Regional Coach Education Weekends—held in Edmonton, Calgary, Vaughan, Ottawa, Halifax, and Vancouver. These weekends brought coaches together from across their communities to share experiences, strengthen skills, and build lasting networks of support. Delivered by women, for women, these weekends were more than workshops. They were powerful moments of mentorship, leadership, and solidarity that coaches carried back to their clubs and communities.
Part of Canada Soccer’s Women and Girls Strategy
TELUS She CAN Coach is a flagship initiative within Canada Soccer’s Women and Girls strategic plan, which aims to remove barriers, create equitable pathways, and increase representation for women in all areas of the game. The program’s focus on intentional, women-led development environments directly supports the plan’s long-term vision to see more women leading on the field, on the sidelines, and in leadership roles across Canadian soccer.
“Year 2 proved that TELUS She CAN Coach drives real change by breaking down barriers and creating opportunities for women in coaching. As we enter Year 3, the program expands into Saskatchewan and Newfoundland & Labrador, while continuing in returning provinces. We are doubling down on what works: intentional recruitment, strong support networks, and targeted guidance to help coaches navigate the system with confidence,” said Sara McConaghy, Canada Soccer’s Director of Community Development.
Year 3—Expanding the Network, Deepening the Impact
Building on this momentum, Canada Soccer is excited to announce that Year 3 will welcome new partnerships with Saskatchewan Soccer Association and Newfoundland & Labrador Soccer Association, alongside continued collaboration with Manitoba Soccer Association, BC Soccer and Ontario Soccer.
With each new province, the network of women coaches grows stronger, creating more opportunities for learning, mentorship, and leadership from coast to coast.
“The Newfoundland and Labrador Soccer Association is proud to be part of Year 3 of the TELUS She CAN Coach Program. The success of this program in the previous years shows how impactful it is. Being part of this program aligns with our vision of having more women involved in technical leadership roles within the Newfoundland and Labrador soccer ecosystem, as well as continuing to keep girls involved in the sport for longer,” shared Adam Mooi, Technical Director, Newfoundland and Labrador Soccer Association.
“We are thrilled to have the TELUS She CAN Coach come to Saskatchewan this year. This program will help us give women a supportive and inclusive environment to begin their coaching journey with confidence and a network of support throughout the country. Additionally, Saskatchewan Soccer will be utilizing the TELUS She CAN Coach to support the training of up to 15 female coach developers throughout the province. We look forward to seeing how greater female representation in coaching will strengthen the sport for everyone,” said Ashlyn Therens, Manager, Coach and Player Development, Saskatchewan Soccer Association.
Club Applications
Community clubs in BC, Saskatchewan, Manitoba, Ontario and Newfoundland & Labrador are invited to apply for Year 3 of the program, with the application window is now open and closes on September 30, 2025. For more details, clubs are encouraged to explore the TELUS She CAN Coach webpage.
Media Contact
Sara McConaghy
Director Community & Fund Development
Email: smcconaghy@canadasoccer.com