Canada Soccer and Gatorade® Canada Introduce New Partnership
Toronto, ON (March 23, 2022) – Canada Soccer and Gatorade® Canada, a leader in fuelling athletic performance, announced a new multi-year partnership that will establish Gatorade Canada as the official Isotonic and Sports Nutrition partner of Canada Soccer.
The partnership will see Gatorade Canada support Canada Soccer’s National Teams and its national competitions, including the Canadian Championship and Toyota National Championships.
Launching ahead of Canada Soccer’s Men’s National Team FIFA World Cup Qatar 2022™ Qualifiers in March, and Canada Soccer’s Women’s National Team Celebration Tour series in April, the partnership will integrate Gatorade into the match day performance protocols to fuel the performance and recovery of Canada’s top athletes, as they represent our nation and compete on the international stage.
“We are delighted to be teaming up with a sports hydration and nutrition leader like Gatorade,” said Dr. Nick Bontis, Canada Soccer President. “With the sport reaching new heights across our nation, the addition of committed partners such as Gatorade Canada will help us continue to positively impact and support the Canadian soccer community from coast to coast to coast. We look forward to working with Gatorade Canada to integrate new ways to support and fuel our athletes, both on and off the field.”
Through this partnership, Canada Soccer joins an elite roster of global partners and athletes that are fuelled by Gatorade. Through its 55+ year history, Gatorade has had a singular focus on driving athletic performance through ingredients that are backed by science – tested and proven over countless hours in the lab and on the field.
“We are excited to partner with Canada Soccer to continue our mission to fuel Canadian athletes across a multitude of sports, helping them to achieve excellence in sports performance,” said Lourdes Seminario, Senior Director of Marketing at PepsiCo Canada. “We have seen the growth and enthusiasm for the future of soccer in Canada, and we are excited to help rehydrate, replenish and refuel some of the sport’s top athletes on some of the biggest stages in the game.
Gatorade Canada will continue to have a presence on all Canadian Premier League club, League1 Ontario, and League1 BC benches, including product, equipment, and branding elements. Gatorade Canada will continue to be the presenting partner for the CPL’s Performance of the Match (broadcast and digital) and CPL Team of the Week and Team of the Year.
“We are pleased to continue such a fantastic partnership with Gatorade Canada,” said Shaun Guest, Vice President, Canadian Soccer Business. “Having Gatorade on our benches since the League’s inaugural season in 2019 is important to us and we’re excited that the partnership now includes Canada Soccer”.
The multi-year agreement facilitated by Canadian Soccer Business (CSB), will provide Gatorade Canada with a robust mix of partnership rights and assets which further embed the brand into the fabric of Canadian soccer.
About Canada Soccer
Canada Soccer, in partnership with its membership and its partners, provides leadership in the pursuit of excellence in soccer, both at the national and international levels. Canada Soccer not only strives to lead Canada to victory, but also encourages Canadians to a life-long passion for soccer. For more details on Canada Soccer, visit the official website at www.canadasoccer.com.
About Canadian Premier League
Canadian Premier League (CPL) is Canada’s Tier 1 professional men’s soccer league that debuted on April 27, 2019. Playing in world-class and unique venues, and partnering with strong community-led ownership groups, the CPL is a league for Canadians by Canadians that brings professional soccer to communities coast-to-coast. For updates and more information, please go to CanPL.ca.
About PepsiCo Canada
PepsiCo Canada is the country’s largest food and beverage company, employing over 11,000 Canadians and operating over 384 manufacturing and distribution facilities across the country. The company is organized into two business units: PepsiCo Beverages Canada and PepsiCo Foods Canada. PepsiCo Beverages Canada includes brands such as Pepsi, Gatorade, and Aquafina. PepsiCo Foods Canada is comprised of Frito Lay Canada (which includes brands such as the Lay’s, Doritos, and Tostitos brands) and Quaker (which includes brands such as Quaker Chewy, Life, and Harvest Crunch). PepsiCo Canada, in turn, is part of the global PepsiCo, Inc., family. For more information, visit www.pepsico.ca.
About Canadian Soccer Business
Canadian Soccer Business (CSB) represents a suite of top-tier national assets that are core to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets including its national teams, along with all rights associated with the Canadian Premier League – Canada’s professional men’s soccer league that debuted coast-to-coast in April 201
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