Canada Games OTT Media Distribution Partner Request For Proposal
The Canada Games represents the highest level of national competition for up-and-coming Canadian athletes. It is seeking a global OTT (over-the-top) media distribution partner (“OTT Partner”) who is much more than a technology provider to the Canada Games. Our chosen partner will join the Canada Games on a journey to build a digital broadcast service for Canadians, as well as fans and constituents abroad. This partner must align with our drive to think, build and execute while delivering locally, nationally and globally.
The Canada Games will identify one (1) long-term OTT Partner and have issued this Request for Proposals (“RFP”) to provide the services described below.
The primary objective of this RFP is to form a minimum two-year partnership including the 2022 and 2023 Canada Games with a single entity to design, build, operate and support a fully managed end-to-end live and video-on-demand direct-to-consumer service that distributes and commercializes broadcast assets of the Canada Games. The platform would need to be in place by April 2022.
About the Canada Games
Held every two years for two weeks, alternating between winter and summer, the Canada Games brings together over 2,000 able-bodied athletes and athletes with physical and intellectual disabilities for the largest amateur multi-sport event in the country.
The Games span over 35 different events and showcase the very best in Canadian sport. But most importantly, the Games bring us together to celebrate the very best in Canadian spirit. They are a true reflection of what it means to be Canadian and embody our collective belief that we can all do and be something greater — as individuals, as a community and as a country.
About the Canada Games Council (CGC)
In 1991, the Canada Games Council was incorporated as a private, non-profit organization to bethe governing body for the Canada Games. As the Games move from one host community to the next, the Council provides the continuity, leadership and support to Host Societies in key Games areas such as sport technical, transportation, organizational planning, protocol events, ceremonies, marketing, community relations, and sponsorship.
In addition, the Canada Games Council also manages long-term partnerships with National Sport Organizations, Multi-Sport Organizations, National Partners, Government stakeholders, and Provincial/Territorial Teams.
Interested parties can find more information within the official Request for Proposal. The deadline to submit notice of intent is August 20, 2021.