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The Sport Information Resource Centre

TORONTO, Ont. (July 5, 2022) – Canada Basketball and Gatorade® Canada, a leader in fuelling athletic performance, announced a new multi-year partnership that will establish Gatorade Canada as the official Isotonic and Hydration partner of Canada Basketball and an event partner for the upcoming GLOBL JAM FIVES international showcase. 

Gatorade Canada will also fuel Canada Basketball’s youth elite development programs, including age-group assessment and training camps ahead of all upcoming international competitions. 

In addition, Gatorade Canada will support the 15U & 17U Canada Basketball National Championships, which feature elite age-group athletes from across the country proudly representing their province or territory. Following a two-year hiatus due to COVID-19, the 15U & 17U Canada Basketball National Championships return this summer and will run August 1-6, 2022 in Edmonton, AB (Men) and Sherbrooke, QC (Women).

“Gatorade is one of the most recognizable international sports brands with an undeniable history of fuelling high-performance athletes for over 50 years,” said Michael Bartlett, President & CEO of Canada Basketball. “With the support of partners like Gatorade Canada, we can ensure that our athletes and teams are fuelled for success as we continue to pursue the podium.”

Gatorade Canada will also be integrated into Canada Basketball’s Junior Academy Program (JRA). Part of Canada Basketball’s Targeted Athlete Strategy (TAS) program, Jr. Academy was launched in 2009 and serves as the entry point into Canada Basketball’s High Performance Athlete Development Pathway. The program, which provides youth with an opportunity to train and develop in a high-performance environment, has produced several NBA Draft picks, including R.J. Barrett, who was selected third overall in 2019. 

“We’re thrilled to partner with Canada Basketball and help fuel their athletes at all stages of their athletic journey,” said Lourdes Seminario, Senior Director of Marketing at PepsiCo Canada. “At Gatorade Canada, we continue to focus on breaking down the barriers that keep our youth from  playing the sports they love and that includes developing strong, diverse partnerships. We look forward to making a stronger impact on basketball in Canada with this National Sport Organization.”

Gatorade Canada’s mission is to fuel athletes through ingredients backed by science; helping to drive high-performance during their most intense game moments. Gatorade Canada continues to be at the forefront of the sports industry with a focus on long-term partnerships and diversity and inclusivity, while supporting youth athletes in achieving excellence.

Gatorade Canada and Canada Basketball will also provide fans with exclusive behind-the-scenes access across social media from training camps and competitions.

Set to take place in Toronto from July 5-10, GLOBL JAM FIVES will shine the international spotlight on the game’s rising stars and feature women’s and men’s teams from around the world competing in an Under-23 tournament live at Mattamy Athletic Centre and broadcast nationally on Sportsnet.  Tickets (2 games) are on sale now via Ticketmaster, starting at $42.  Additional information can be found at globljam.ca.

About Canada Basketball

Canada Basketball is the National Sporting Organization for the sport of Basketball in Canada. Canada Basketball is respected worldwide and is recognized by the International Amateur Basketball Federation (FIBA) and the Government of Canada as the sole governing body of the sport of amateur basketball in Canada. Canada Basketball, a not-for-profit organization, represents all basketball interests, provides leadership, coordination and direction in all areas of the sport of basketball.

About PepsiCo Canada

PepsiCo Canada is the country’s largest food and beverage company, employing over 11,000 Canadians and operating over 384 manufacturing and distribution facilities across the country. The company is organized into two business units: PepsiCo Beverages Canada and PepsiCo Foods Canada. PepsiCo Beverages Canada includes brands such as Pepsi, Gatorade, and Aquafina. PepsiCo Foods Canada is comprised of Frito Lay Canada (which includes brands such as the Lay’s, Doritos, and Tostitos brands) and Quaker (which includes brands such as Quaker Chewy, Life, and Harvest Crunch). PepsiCo Canada, in turn, is part of the global PepsiCo, Inc., family. For more information, visit www.pepsico.ca.