CALGARY – Calgary Wild FC is providing a safeguard for its staff and players in digital spaces, thanks to a new partnership struck with Areto Labs.
The women-led company, located in Edmonton, will provide social media protection to Alberta’s only professional women’s sports team, Calgary Wild FC, through its proprietary AI content moderation technology. Areto Labs’ platform monitors and removes hate speech, spam, fraud, and illegal streams in real time—creating a safer, more inclusive space for players and fans online. Their tools also spotlight positive engagement by identifying super fans and muting trolls, using AI customized to each community.
“As an Alberta-based company, we’re incredibly proud to support Calgary Wild FC as they kick off this exciting new chapter in Canadian soccer. We grew up playing community soccer, dreaming big, and cheering as Canada’s amateur women’s teams conquered the world,” said Kasey Machin, Founder, Chief Operating Officer, Areto Labs. “This partnership reflects our shared commitment to creating safer, more inclusive spaces for professional women’s sports—on the field and online. Moments like this are what we’ve been waiting for.”
A global leader in AI powered content moderation, Areto Labs’ proprietary moderation technology is trusted by major sports leagues, broadcasters, rights holders and public figures internationally to protect online communities, foster positive engagement and safeguard digital spaces. Built at the intersection of tech, engagement and social impact, Areto is redefining what safety and inclusivity look like online.
“Fans are the fuel for women’s soccer, and the online spaces around the game are just as crucial as the ones in the stadium. Athletes shouldn’t have to choose between using their voice and protecting their safety. And neither should fans,” added Machin. “That’s why teaming up with the Calgary Wild FC – a trailblazer in shaping the future of women’s soccer–to create safe, engaging, and dynamic digital spaces is so exciting. Together, we’re building an environment where athletes can post boldly, fans can rally loudly, and professional women’s soccer in Alberta can thrive.”
With the two Alberta startups coming together to help grow and protect women in sport and the community, the Calgary Wild FC will provide Areto’s AI-powered content moderation to social media platforms for the Club as a whole, including its players, coaches and staff.
“As one of the founding teams in Canada’s first professional women’s soccer league, it is incredibly important that we have the proper protections in place both on and off the pitch for our entire Club including our players and coaches,” said Lara Murphy, Chief Executive Officer, Calgary Wild FC. “Our Club is focused on building an inclusive movement that makes our community better by giving young women the opportunity to soar as leaders on and off the pitch. This mission is not achievable without the support from our corporate community. We have taken another meaningful step forward today towards accomplishing these goals with Areto Labs.”
Calgary Wild FC
Calgary Wild FC is one of six teams in the newly created Northern Super League that is competing in the inaugural season in 2025, featuring some of the best women’s soccer players in the world. Shop our exclusive merch and be one of the early #fansinthewild. For the latest news and information on Calgary Wild FC, visit www.calgarywildfc.com or follow the team on Facebook, Instagram and X. Follow the league at www.nsl.ca.
About Areto Labs
Areto Labs is a Canadian women-founded technology company and global leader in AI-driven content moderation, with offices across Canada, Europe and Oceania. Since its inception, Areto Labs has been at the forefront of tackling digital harm – pioneering world-first solutions to detect and remove hate speech, fraud and digital piracy from social media. Their proprietary moderation engine is trusted by leading sports leagues, broadcasters, rights holders, global brands, creators and public figures around the world to protect communities, strengthen engagement and create safer online environments. With a mission rooted in both technology and social impact, Areto is shaping the future of digital safety at scale. www.aretolabs.com
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FOR FURTHER INFORMATION:
Chris Dornan
Calgary Wild FC
T: 403-620-8731