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TORONTO – AthletesCAN, the association of Canada’s national team athletes, is proud to announce a national campaign for the upcoming 44th Canadian Sport Awards (CSAs).

Following an exciting return to sport over the course of 2021, AthletesCAN will reveal the finalists in five CSA categories from Dec. 7-14. As part of a restructuring that began last year with the retirement of performance-based recognitions, the CSAs have been rebranded to focus more closely on trailblazers, athlete-centred accomplishments and initiatives – with the ultimate goal to unite, amplify and celebrate the leadership and voices of our members.

 “It has been a challenging year dealing with the uncertainty of whether the Olympic and Paralympic Games would actually occur,” said Celina Toth, AthletesCAN Board Member and Chair of the Canadian Sport Awards Committee. “AthletesCAN is honoured and proud to celebrate all the tremendous work Canadian athletes have been doing on and off the field of play to make themselves and our community a safer and more inclusive place.” 

As a result, the 2021 Canadian Sport Awards will honour winners in the following five categories:

  • AthletesCAN Social Responsibility Award
  • Bruce Kidd Leadership Award
  • True Sport Award
  • #AthleteVoice Award: Rep of the Year
  • People’s Choice Award: Most Viral Moment of the Year

Linking the past and present, each award will also be presented by previous recipients and honourees associated with the CSAs in a virtual broadcast on Dec. 15 at 2 p.m. ET / 11 a.m. PT, live on AthletesCAN’s digital channels.

As part of the national campaign launch, AthletesCAN is also honoured to unveil for the first time the history of Canadian Sport Award recipients dating back to the event’s establishment in 1972 by modern day co-founders True Sport, Canadian Centre for Ethics in Sport, Canada Games Council, Commonwealth Sport Canada and AthletesCAN. Over nearly 50 years of history, the CSAs have recognized various former categories in performance, leadership and corporate excellence.

A key component of AthletesCAN’s new strategy in raising the awareness level of the organization and its relationships within the Canadian sport system, this initiative will remain ongoing as AthletesCAN prepares to reveal its forthcoming new website.

To view the CSA Award History, click here

FULL STORY

About AthletesCAN

AthletesCAN, the association of Canada’s national team athletes, is the only fully independent and most inclusive athlete organization in the country and the first organization of its kind in the world.  As the voice of Canadian national team athletes, AthletesCAN ensures an athlete-centered sport system by developing athlete leaders who influence sport policy and, as role models, inspire a strong sport culture. Follow us on social @AthletesCAN or visit athletescan.com.

For more information, please contact:

Alan Hudes

Manager, Communications &
Sport Partnerships
AthletesCAN
Cell: 647-991-5343
ahudes@athletescan.com