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TORONTO / OTTAWA – AthletesCAN, the association of Canada’s national team athletes, is proud to announce a two-year partnership with athlete marketing influencer firm FireWork until 2023.

Founded by current CFL wide receiver Nate Behar of the Ottawa REDBLACKS, FireWork will collaborate directly with AthletesCAN members to generate new social media and sponsorship revenue opportunities as they train and compete for glory on the world stage.

The partnership was initially revealed Sunday, as part of the AthletesCAN Forum, the largest and most inclusive gathering of Canada’s national team athlete representatives outside of competition. The event brings together Canada’s high-performance athletes and sport leaders to learn about the sport system, develop leadership skills, share ideas and network through interactive workshops, seminars and presentations.


About AthletesCAN

AthletesCAN, the association of Canada’s national team athletes, is the only fully independent and most inclusive athlete organization in the country and the first organization of its kind in the world.  As the voice of Canadian national team athletes, AthletesCAN ensures an athlete-centered sport system by developing athlete leaders who influence sport policy and, as role models, inspire a strong sport culture. Follow us on social @AthletesCAN or visit

About FireWork

FireWork is where athletes can find equitable opportunities with brand partners that speak the same way as they do, believe the same things they do, and strive to inspire the same positive impacts in their communities.

With technology and humanity intertwined, FireWork creates opportunities for brands big and small, and for athletes at every phase in their career. Follow us on social @theFireWorkApp or visit

For more information, please contact: 

Alan Hudes

Manager, Communications &
Sport Partnerships
Cell: 647-991-5343

James Lamont

Lamont Communications
Cell: 416-859-5870