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The Sport Information Resource Centre

Table Tennis Canada is excited to now reveal the new logo for our Women in Table Tennis Campaign. For more information about the Women in Table Tennis campaign please visit our website. 

EN: https://ttcanada.ca/women-in-table-tennis-campaign/

FR: https://ttcanada.ca/women-in-table-tennis-campaign/?lang=fr

EN: https://ttcanada.ca/women-in-table-tennis-logo-introduction/

FR: https://ttcanada.ca/women-in-table-tennis-logo-introduction/?lang=fr

To start the campaign, Table Tennis Canada will be featuring Canadian National Team Athlete Ivy Liao on October 12th, on day after we are hosting our Gender Equity webinar with participants from the Gender Equity and Athletes Committee to talk about the campaign. The webinar will be hosted at 7pm Eastern Time and anyone can sign up right here: https://forms.gle/t1pDgxMzyqwvuseW7

The vision behind the new Women in Table Tennis logo stemmed from the belief that each female member of our Canadian table tennis community is much more than just a simple label of “woman” or their role of “athlete, coach, official, and/or administrator”. These dynamic individuals each have diverse stories, skills, and characteristics, which we wanted to highlight in this campaign and its logo.

The large block letters spelling out “women” signify the strength and power of our female table tennis community members. The different roles that these members play are highlighted within the letters in red. The numerous adjectives and characteristics that you can read inside the large  letters offer just a small glimpse into who these female members are and how they got to where they are today. Each of these descriptors, including words like “ambitious” and “inspiring”, is connected to members of our female community and have a multitude of stories behind them. In creating this logo and the new Women in Table Tennis campaign, our hope is that the stories of the women in our sport here in Canada can be effectively highlighted so that more people can learn about the impact that these women make and so that our sport can continue to grow and thrive. 

If you have any questions, feel free to reach out. 

Wishing you all the best,

Thorsten

Women in Table Tennis Logo Introduction

The vision behind the new Women in Table Tennis logo stemmed from the belief that each female member of our Canadian table tennis community is much more than just a simple label of “woman” or their role of “athlete, coach, official, and/or administrator”. These dynamic individuals each have diverse stories, skills, and characteristics, which we wanted to highlight in this campaign and its logo.

The large block letters spelling out “women” signify the strength and power of our female table tennis community members. The different roles that these members play are highlighted within the letters in red. The numerous adjectives and characteristics that you can read inside the large  letters offer just a small glimpse into who these female members are and how they got to where they are today. Each of these descriptors, including words like “ambitious” and “inspiring”, is connected to members of our female community and have a multitude of stories behind them. In creating this logo and the new Women in Table Tennis campaign, our hope is that the stories of the women in our sport here in Canada can be effectively highlighted so that more people can learn about the impact that these women make and so that our sport can continue to grow and thrive. 

ABOUT TABLE TENNIS CANADA

Table Tennis Canada (TTCAN) is the national governing body for the sport of table tennis in Canada. TTCAN encourages and facilitates the growth and development of table tennis in concert with its 13 member provincial/territorial member associations. It is also responsible for overseeing the preparation and participation of Canadian national teams at the Olympic and Paralympic Games, World Championships, and other international events.

For more information, contact:

Thorsten Gohl,Marketing & Communications

Table Tennis Canada

Email: media@ttcanada.ca

La vision derrière le nouveau logo Femmes au tennis de table découle de la conviction que chaque membre féminin de notre communauté canadienne de tennis de table est bien plus qu’une simple étiquette de « femme » ou de son rôle « d’athlète, d’entraîneure, d’officielle ou d’administratrice”. Ces personnes dynamiques ont chacune des histoires, des compétences et des caractéristiques diverses, que nous avons voulu mettre de l’avant dans cette campagne et son logo.

Les lettres majuscules qui forment le mot «FEMMES» représentent la force et le pouvoir des membres féminins de notre communauté de tennis de table. Les différents rôles que ces membres jouent sont mis en évidence par les lettres en rouge. Les nombreuses caractéristiques que vous lirez à l’intérieur de ces  lettres ne donnent qu’un petit aperçu de ce qu’elles sont et comment elles en sont arrivées là aujourd’hui. Chacun des mots, par exemple « ambition » ou « inspire », est lié à ces femmes de notre communauté de différentes manières et a une multitude d’histoires. En créant ce logo et la nouvelle campagne Femmes au tennis de table, nous espérons que les histoires des femmes dans notre sport ici au Canada pourront être efficacement mises en lumière et que l’impact de ces femmes soit connu par davantage de personnes afin que notre sport puisse continuer de croître et se développer.

À PROPOS DE TENNIS DE TABLE CANADA

Tennis de Table Canada (TTCAN) est l’organisme national qui régit le tennis de table au Canada. TTCAN encourage et facilite la croissance et le développement du tennis de table de concert avec ses 13 associations membres provinciales et territoriales. Il est également chargé de superviser la préparation et la participation des équipes nationales canadiennes aux Jeux olympiques et paralympiques, aux championnats du monde et à d’autres événements internationaux.

Pour plus d’informations, contactez :

Thorsten Gohl, Marketing et communications

Tennis de Table Canada

Courriel : media@ttcanada.ca