The Sport Information Resource Centre
The Sport Information Resource Centre

Wondering how to leverage your sport event into more sport participants? Research shows spectators are inspired to participate when they fantasize about being in the competition, become absorbed in the spectator experience, can critically judge athletes’ performance and skills; and appreciate the grace and beauty of the sport itself. This has implications for the type of fan experience and spectator information host committees should provide, and the need to nurture these new relationships.