Digital future-proofing for sport organizations
“Organizations need to be dealing not just with the ‘now’ but to start to think about future-proofing themselves. Asking, what are you doing now? Not for next week, but to prepare for the next 3-5 years?” says Michael Naraine, an Associate Professor of Sport Management at Brock University. To him, future-proofing is dependent on good governance. Organizations need a board that is diverse in skills and committed to developing digital strategy and then evaluating the efficacy of the strategy.