A team that consistently emphasizes a “win at all cost” attitude could be a team that has developed a tendency to turn a blind eye to injury, reinforcing under-reporting of concussion by members. Recent studies suggest an alarming trend in youth sport for athletes to “power through” symptoms, jeopardizing their own heath for the perceived benefit of the team. Learn about the influence of group norms in the SIRC blog, and access concussion prevention and management resources on SIRC’s concussion hub.