Millions of people tune in to watch athletes from their own communities compete for Olympic and Paralympic medals. Research suggests youth perceive a special connection with elite athletes from their hometown because they share similar sport-related experiences, such as team or club affiliation, coaches, and facilities. This affiliation may support increased participation after major sport events.

Subscribe to Updates
News travels fast. Stay connected to sport and physical activity-related knowledge, news and resources through SIRC’s daily newsletter – delivered straight to your inbox.
Latest Knowledge Nuggets

SIGN up for Canadian sport daily

News travels fast. Stay connected to sport and physical activity-related knowledge, news and resources through SIRC’s daily newsletter – delivered straight to your inbox.

Sign up to Our Newsletter

News travels fast. Stay connected to sport and physical activity-related knowledge, news, jobs and resources through SIRC’s daily newsletter — The Canadian Sport Daily — delivered straight to your inbox.

"*" indicates required fields

Groups*
Skip to content