About the Ontario Hockey Federation (OHF):
The Ontario Hockey Federation (OHF) is a dynamic and innovative organization dedicated to making a positive impact on our community and beyond. As the governing body for amateur hockey in Ontario and the largest member branch of Hockey Canada, the OHF oversees the management of hockey programs from entry level to high performance in cooperation with its seven (7) Member Partners.
Further information about the OHF can be obtained through its website: www.ohf.on.ca.
Position Overview:
The OHF is seeking a highly skilled and motivated Manager, Marketing and Communications to develop and execute comprehensive marketing and communication strategies that align with the organization’s goals and values. The ideal candidate will have strong digital marketing and communication skills, with a passion for increasing brand awareness and engagement.
Objectives of this Role:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal/external support and driving collaboration.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Key Responsibilities:
- Strategy Development: Create and implement effective marketing and communication strategies that support OHF’s vision, values, and objectives.
- Brand Management: Maintain and enhance the organization’s brand identity through consistent messaging and visual representation.
- Content Creation: Develop compelling and engaging content for various platforms, including social media, websites, newsletters, and press releases.
- Digital Marketing: Oversee the organization’s digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.
- Public Relations: Build and maintain relationships with media contacts and manage public relations activities to enhance the organization’s visibility and reputation.
- Event Planning: Organize and execute events, both online and offline, to promote OHF’s initiatives and engage with stakeholders.
- Analytics: Monitor and analyze marketing and communication metrics to assess the effectiveness of campaigns and make data-driven decisions.
- Collaboration: Work closely with other departments and external professional services to ensure cohesive and integrated marketing and communication efforts.
- Internal Communication: Innovate and create the internal communications and OHF Intranet strategy.
- Media Liaison: Liaise with press and media (e.g., press conferences, releases, requests, media attendance, etc.).
- Other Duties: Perform other duties or tasks as assigned by the Operations Director.
Qualifications and Experience:
Technical Skills:
- Digital Marketing:
- Proficiency in SEO and SEM strategies to increase online visibility and drive traffic.
- Expertise in managing social media platforms, creating engaging content, and leveraging analytics.
- Data analytics ability to interpret data and make informed marketing decisions using tools like Google Analytics.
- Knowledge of email marketing strategies, including segmentation, personalization, and automation.
- Content Creation:
- Strong copywriting skills for various marketing materials (websites, blogs, social media).
- Basic graphic design skills using tools like Adobe Creative Suite or Canva.
- Ability to produce and edit high-quality video content.
Strategic Skills:
- Brand Management:
- Develop and execute a cohesive brand strategy that aligns with the mission and values.
- Proactively manage the organization’s reputation through effective communication and crisis management strategies.
- Market Research:
- Conduct market research to understand consumer behavior, preferences, and trends.
- Assess the competitive landscape to identify opportunities and threats.
Interpersonal Skills:
- Communication:
- Strong written and verbal communication skills, with the ability to deliver impactful presentations.
- Collaboration:
- Ability to work effectively with cross-functional teams and maintain professional relationships.
- Networking within the industry and with key stakeholders.
- Adaptability:
- Keep up-to-date with industry trends, emerging technologies, and best practices.
- Flexibility to adapt to changing market conditions and organizational priorities.
Application Details:
Qualified applicants are invited to submit their resume and other information by 4:00 pm on Friday, February 28, 2025, to:
Email: jobs@ohf.on.ca
Address:
Ontario Hockey Federation (OHF)
400 Sheldon Drive, Unit 9
Cambridge, Ontario, N1T 2H9