Swim Alberta – Brand and Website Development
Objective
The objective of the brand and website development Request for Proposal (RFP) is to identify potential vendors to achieve the following for Swim Alberta:
Brand alignment with Swimming Canada (National Sport Organization)
Updated website usability and functionality in alignment with the new brand
Organization Background
Swim Alberta is a not-for-profit Provincial Sport Organization (PSO) for competitive swimming in Alberta. As a member organization of Swimming Canada, Swim Alberta is responsible for the supervision and management of over 11,900 members (clubs, swimmers, coaches, and officials) in Alberta. More information on the Strategic Plan can be found online: Pathway to 2032
Scope
The scope of work includes the development of a new brand and accompanying brand guidelines, and a well-designed and user-friendly website.
Requirements & Deliverables (Section 3.1)
Brand redesign
Swim Alberta is looking for the following assets:
Branding Guidelines
Logo creation (Swimming Canada alignment with a distinct Alberta representation) and logo files in multiple formats
Website
Swim Alberta requires the following from its website:
- User-friendly (intuitive) website for Swim Alberta current and future members to easily navigate and that is visually appealing
- User-friendly Content Management System (CMS) that allows for additions/changes. This includes scalability to meet our needs.
- Long-term website hosting and maintenance
- Secure member log-in area for exclusive member resources
- Interface/third-party integrations (e.g., donation platform, payment, forms, technical swimming software, etc.)
- Ability to host results and records
- Mobile compatibility
- Video and image integration
- Vision and hearing accessibility
- Website analytics
Evaluation
Brand
Swim Alberta will use the following criteria to evaluate and proposals for the brand:
Brand identity (Alberta) – recognizable
Alignment with Swimming Canada – with an Albertan pride
Sustainability – long-term use of the branding
Attractiveness – appealing to current and future members, donors, and sponsors
Website
Swim Alberta will use the following criteria to evaluate the proposals for the website:
Function – information presented in a clear and well-organized manner
Attractiveness – visually well-designed and appealing
Systematic structure – clear, easy to use website for members
Navigation – ease of use to minimize confusion and accessible
CMS – usability for staff to maintain/change
Budget & Timeline
Budget
We have budgeted approximately $10,000-$20,000 for this project. Please include the breakdown of the cost of the brand and website development separately in the submission.
Project Timeline
Release of RFP April 2, 2025
RFP submission deadline April 30, 2025
Evaluation of submissions Prior to May 30, 2025
Interviews Between June 2-13, 2025
Confirmation of vendor June 27, 2025
Brand & Website launch (ideal) September 1, 2025
Submission guidelines
Proposal Format
The proposal must include the following information (listed in order of priority):
- Primary point of contact (email address and phone number)
- Business title
- Company history (one-page maximum)
- Plan to meet the requirements and deliverables listed in section 3.1
- Previous relevant client projects (preferably non-profit or sport organizations), including a brief summary of each
- Project timeline
- Project budget (including openness to in-kind sponsorship)
- Minimum of 3 references
Submission Method
Please attach your submission as a PDF by email to apolet@swimalberta.ca with ‘Submission: Brand & Website RFP’ in the subject line.
Submission Deadline
Submissions must be received by 11:59PM (MDT) Wednesday April 30th, 2025.
Swim Alberta will only contact those selected to move forward to the interview stage.