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SIRC articles provide evidence-based and actionable insights from sport researchers, athletes, coaches, sport organizations and thought leaders to advance sport in Canada.

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The bounce-back illusion: Why real postpartum bodies deserve the spotlight

Let’s begin with a familiar image. A woman, newly postpartum, stands in her living room. Her baby is nestled in a sling across her chest, and she’s attempting something between a squat and a stretch while simultaneously rescuing a plush giraffe from under the couch. She is not wearing Lululemon. She has not “bounced back.”…

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Using Sport to Accomplish Social Change

April 4, 2018
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Bob Elliott, former Senior Leader, the Sport Matters Group
Have you heard the term Sport for Development and wondered what it means? Sport for development (also referred to as S4D and used interchangeably with sport for social change or sport for social objectives) involves tapping into what sport can...

The Power of Sport

July 21, 2014
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Sport for development refers to any initiative that uses sport to help improve or strengthen its community or helps assist people in need. However, when people talk about sport for development they are often referring to organizations like Right to...

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