Revenue Generation in NSFS

Revenue Generation in NSFs #2 – Developing a Sponsorship Program

Revenue Generation in NSFs

Revenue Generation in Sport – Norm O’Reilly

Developing a Sponsorship Program

Examining interdependence in Canada’s sport system: Community basketball

Project Summary The purpose of this research was is to explore and assess the existence of partnerships or network collaborations within the delivery network of basketball providers in one geographic region of Canada: Niagara. Investigators used network analysis to investigate the degree of integration (incidents of network collaboration) and interdependence (partnership effectiveness) between providers of…

Managing the competing tensions of social media as a high performance athlete

Highlights When it comes to the relationship between sports and social media, it’s hard to know where to start. Athletes have never been more visible and accessible than they are now. As a result, social media has become an increasingly commercialized space within the sporting industry, with brands and sponsors seeking to reach consumers through…

Governance, strategy, evaluation: Digital future-proofing for sport organizations

As we transition into an increasingly online world, how can sport organizations not only cope, but thrive? What are the potential benefits of social media for sport organizations of all levels, and what are the downsides? SIRC put these questions to Michael Naraine, an Associate Professor of Sport Management at Brock University. Naraine’s research specializes…

Mentoring Black women coaches: Developing confidence through relationships and learning

Photo credit: Conestoga College Condors Athletics Highlights Anyone involved in sport knows that confidence is key. Whether coach, athlete or participant, the importance (and fragility) of confidence can’t be overlooked. The vital and tenuous nature of confidence means steps must be taken to safeguard the confidence of racialized women coaches, who are sometimes the “only”…