Revenue Generation in NSFS

Revenue Generation in NSFs #2 – Developing a Sponsorship Program

Revenue Generation in NSFs

Revenue Generation in Sport – Norm O’Reilly

Financial Management Best Practices for Community Sport Organizations

Developing a Sponsorship Program

Mini-Series: Mastering The Art of Evaluation — Part 1: Partnering for Impact

Canadian Olympic Team Marketing Vision – Derek Kent

Governance, strategy, evaluation: Digital future-proofing for sport organizations

As we transition into an increasingly online world, how can sport organizations not only cope, but thrive? What are the potential benefits of social media for sport organizations of all levels, and what are the downsides? SIRC put these questions to Michael Naraine, an Associate Professor of Sport Management at Brock University. Naraine’s research specializes…

The evolution of the active economy

Highlights Despite its status as an Olympic city, attitudes towards sport and recreation initiatives in Calgary have been mixed. A city’s active economy includes all organizations and individuals who directly or indirectly contribute to the development and delivery of sport and active recreation experiences. Calgary’s active economy includes 95% of the 1.5 million people living…