Revenue Generation in NSFS

Revenue Generation in NSFs #2 – Developing a Sponsorship Program

Revenue Generation in NSFs

Revenue Generation in Sport – Norm O’Reilly

Financial Management Best Practices for Community Sport Organizations

Developing a Sponsorship Program

Mini-Series: Mastering The Art of Evaluation — Part 1: Partnering for Impact

Canadian Olympic Team Marketing Vision – Derek Kent

Governance, strategy, evaluation: Digital future-proofing for sport organizations

As we transition into an increasingly online world, how can sport organizations not only cope, but thrive? What are the potential benefits of social media for sport organizations of all levels, and what are the downsides? SIRC put these questions to Michael Naraine, an Associate Professor of Sport Management at Brock University. Naraine’s research specializes…

The evolution of the active economy

Highlights In November 2018, Calgarians participated in a plebiscite to decide if the city should proceed with a bid to host the 2026 Olympic and Paralympic Games. Calgary’s shot at hosting its second Olympics and first Paralympics came to an end as 56.4% opposed bidding. This was perhaps the final straw in what we, Calgary-based academics at Mount Royal University, had seen…