About SIRC
The Sport Information Resource Centre (SIRC) has been a cornerstone of the Canadian sports landscape for 50 years, significantly influencing the development of sports through research, knowledge dissemination, and collaboration.
About SIRC
Incorporated in 1973, the Sport Information Resource Centre (SIRC) is Canada’s leading and most trusted partner in advancing sport through knowledge and evidence. SIRC is dedicated to engaging with organizations and individuals involved in the development of sport, recreation, and physical education in Canada and globally. Our mission is to enhance the capacity of our shared community to foster growth and pursue excellence.
SIRC at 50
A half-century of shaping sport and physical activity in Canada through knowledge and collaboration.
Our Vision
SIRC is the leading sport research, knowledge and communication centre.
Our Values
Trusted Advisor | Connections Builder
Knowledge Innovator | Well-being and Safety Champion
Our Mission
SIRC empowers sport organizations and individuals to improve the quality of sport and physical activity experiences by creating, curating and sharing credible evidence-based knowledge using relevant, engaging and innovative communication approaches.
OUR PILLARS
Growing the Network
SIRC will lead and facilitate engaging, forward thinking, system-wide conversations that promote collaborative problem solving and innovation across the sport sector.
Building Knowledge Excellence
SIRC will strengthen its national and international thought leadership by identifying gaps in sport knowledge, creating and curating credible insights, and supporting research opportunities. We aim to enhance the capacity of the sport sector to develop, conduct, and effectively communicate credible sport research.
Leading the Way
SIRC will actively seek out, validate, and implement cutting-edge management and governance practices to support its mission. We will prioritize best practices, innovative communications methods, a positive work environment, and strong Board stewardship to ensure excellence in all areas of our work.
How we Can Help
For more than 50 years SIRC has supported the advancement of Canadian sport through the latest research, best in class resources, and an extensive national network.
Looking for Talent?
For organizations at all levels of sport, SIRC’s job board offers access to the leading talent pool of administrators, coaches, volunteers, and more in Canadian sport. Reaching more than a thousand sport professionals daily, leverage SIRC to find your ideal candidate.
SIRC research services
SIRC offers customizable research and evaluation services, from design to data analysis, using both quantitative and qualitative methods. Tailor your project with our flexible options, from standalone services to comprehensive packages.
POST WITH SIRC
reach the sport sector
SIRC’s network reaches from coast to coast to coast through the Canadian Sport Daily newsletter, articles, SIRCuit publications, conferences and other channels. Become a partner to share your news, events, jobs, and knowledge throughout Canadian sport.
our TEAM
At SIRC, our team is united by a commitment to advancing sport and physical activity across Canada. We work collaboratively to deliver evidence-based insights, foster innovative thinking, and support the sport community with integrity and excellence. Through our collective efforts, we strive to make a meaningful impact on the quality of sport experiences for all Canadians.
SIGN up for Canadian sport daily
News travels fast. Delivered straight to your inbox, SIRC’s daily newsletter will ensure you stay connected with the latest news, events, jobs, and knowledge in Canadian sport.