U SPORTS today announced a new partnership with Hairstrong, naming the Canadian company the Official Hair Performance Accessory Partner of U SPORTS for the 2025–26 season.
Founded by former Western University varsity rower Nicole Baranowski, Hairstrong develops high-performance adjustable hair ties and accessories designed to help athletes perform at their best. Built with durability and function in mind, Hairstrong products provide a reliable solution for high-performance athletes looking to train and compete without distraction.
This partnership highlights the pathway from student-athlete to entrepreneur, showing how the lessons of sport translate into leadership and innovation. The collaboration supports U SPORTS’ commitment to championing women’s sport and spotlighting innovative Canadian businesses driven by former student-athletes.
Hairstrong will be featured at upcoming U SPORTS championships, creating opportunities for both athletes and fans to experience the brand through on-site engagement and the shared excitement of national competition.
To kick off the partnership, shop at hairstrong.ca and use code “USPORTS” at checkout to get a FREE 2-pack ($30 Value).
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“Hairstrong is a unique Canadian success story, led by a former student-athlete who understands the daily challenges of competing at the highest level. This partnership not only provides real performance solutions for women in sport but also showcases the leadership of young entrepreneurs who are shaping the future,” said Pierre Arsenault, Chief Executive Officer, U SPORTS.
As a former varsity rower, I know the incredible challenge of balancing school and sport. When you’re pushing to be your best, the last thing you should worry about is your hair. Through this partnership with U SPORTS, Hairstrong gives student-athletes a reliable solution to keep their hair secure and distraction-free, allowing them to concentrate on their studies, their training, and those defining championship moments.” shared Nicole Baranowski, Chief Executive Officer, Hairstrong.