TORONTO (September 9, 2025) — The Canadian Olympic Committee (COC) has teamed up with premium pet food brand Nulo in an exciting new four-year partnership. As the Official Pet Nutrition Partner of the Canadian Olympic Committee, Nulo will be a Team Canada partner through the Milano Cortina 2026 and Los Angeles 2028 Olympic Games.
This collaboration recognizes the vital role pets play in the lives of elite athletes, offering emotional support, companionship, and motivation. Nulo’s recipes are inspired by the same principles that fuel Olympic performance: clean ingredients for balanced energy and optimal health.
“We are thrilled to welcome Nulo to Team Canada,” said Jacqueline Ryan, Chief Brand and Commercial Officer of the COC and CEO of the Canadian Olympic Foundation. “Nulo’s commitment to high performance and wellness aligns perfectly with our mission. We’re excited to see how this partnership will elevate the athlete experience on the road to Milano Cortina 2026 and Los Angeles 2028.”
Nulo recognizes the role pets play in supporting the physical and mental health of high performance athletes. Nulo’s investment in Team Canada athletes will help support their training and development as they pursue their Olympic dreams. Team Canada athletes with dogs and cats will also have access to Nulo’s premium pet food.
“Partnering with Team Canada is a proud moment for Nulo as we bring our brand into more Canadian homes than ever before,” said Michael Landa, CEO of Nulo. “Canadians care deeply about their pets’ health and wellbeing, and that aligns perfectly with our mission. Team Canada represents passion, performance, and heart — and that’s exactly what Nulo brings to pet nutrition.”
To kick off the partnership, two iconic Canadian athletes, Marie-Philip Poulin and Mitch Marner, are joining forces with Nulo alongside their beloved pets, Arlo and Zeus. These athlete-pet duos will be featured in upcoming campaigns highlighting the emotional strength and support pets provide on the road to Olympic glory.
“It’s amazing to have Nulo as a sponsor for Team Canada,” Poulin said. “Their support goes beyond just the athletes, providing the best nutrition for our pets – like Arlo! – as well. It’s unbelievable to partner with a brand of this caliber, knowing they’re helping us give our animals the very best care and support.”
“I think it’s incredible that Nulo has partnered with Team Canada,” Marner said. “When it comes to feeding my dog, Zeus, I want the best, and Nulo provides that with high-quality ingredients for a healthier, happier life. That’s what it’s all about—products that make life better for both you and your pet.”
Nulo is dedicated to supporting a healthy, active lifestyle for pets and their human companions. Its recipes are high in animal-based protein, low in carbs and use low-glycemic ingredients to promote healthy body conditions and stable energy. Each ingredient is carefully selected with intention and purpose, to be functional, delicious and nutritious for dogs and cats. For more information about Nulo, visit nulo.ca.
About Nulo
Nulo is a leading pet nutrition brand on a mission to inspire pet parents to “Fuel Incredible.” Nulo’s high-protein, low-carb recipes are crafted with functional ingredients that promote whole-body health and longevity. Trusted by those who prioritize wellness and performance—in their own lives and in the way they care for their pets—Nulo is available at pet specialty retailers across Canada. Driven by a commitment to superior nutrition, rigorous safety and sourcing standards, and the lifelong vitality of dogs and cats, Nulo continues to set a new standard in premium pet food. Learn more at www.nulo.ca.
About the Canadian Olympic Committee
The Canadian Olympic Committee believes sport has the power to transform Canada. Through the Team Canada Impact Agenda and together with our partners, the COC is committed to making sport safe, inclusive and barrier-free so more young people can play and stay in sport. Learn more at olympic.ca.
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Media Contacts
Canadian Olympic Committee
Peter Saltsman
Senior Manager, Public Relations
C: 647-382-6986
E: psaltsman@olympic.ca
Nulo Pet Food
E: nulo@taylorstrategy.com