New collaboration to drive expanded licensed merchandise offering reaching fans from coast-to-coast
Canada Soccer & Brevettar, a leading sports licensing agency specializing in strategic brand collaborations, are proud to announce a multi-year agreement which positions Brevettar as the Federation’s licensing agency worldwide. This collaboration further expands Brevettar’s roster of premier clients, which includes the Canadian Soccer Players Association (CANWNT) and the Canadian Men’s National Soccer Team Players Association (CANMNT).
Under this new deal, Brevettar will spearhead innovative licensing opportunities for Canada Soccer, fostering deeper connections between the Federation, its teams, and an expanding global fan base.
“Brevettar is honoured to represent Canada Soccer, an organization with a rich legacy and Men’s and Women’s National Teams that are rapidly ascending among the world’s best. With soccer’s immense growth in Canada and well beyond, this relationship presents a tremendous opportunity to engage passionate fans through dynamic product lines that celebrate their love for the sport and their National Teams,” shared Stu Crystal, General Manager of Brevettar
As the Federation’s licensing agency, Brevettar looks forward to developing fresh and exciting merchandise collections that empower fans to showcase their pride and support for all Canada Soccer’s National Teams.
“We’re excited to join forces with Brevettar to elevate and expand our licensed merchandise program. This collaboration marks an exciting step forward in bringing more innovative, high-quality products to our fans nationally. With Brevettar’s support, we will continue to grow our brand presence and deliver new ways for Canadians to show their support for our National Teams,” shared Dominic Martin, Director, Marketing at Canada Soccer
About Brevettar
Brevettar, the exclusive worldwide licensing agent for Upper Deck, the U.S. National Soccer Team Players Association, the Canadian Soccer Players Association, and Canadian Men’s National Soccer Team Players Association is a full-service agency that maximizes revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities. Licensees include Funko, Fathead, EA, Ikonick, Medicom, FOCO, Panini, The Highland Mint, Sorare and Trends International, to name a few. Learn more and view Brevettar’s portfolio of exclusive properties and licensed products at www.brevettar.com
Contact: media@canadasoccer.com