Sports Digital Marketing, Brand and Communications Specialist

Queen’s University
POSITION Details
Position Type
Full Time
Job location
Kingston, ON
Application Deadline Date
June 1, 2025
Salary Range
$65,044 - $79,313

Job Summary

A Brief Overview

This position is responsible for the creative initiatives, production and design of digital marketing, promotions and communications content for all Athletics & Recreation programs, services and varsity clubs/teams. Further, this position is responsible for updating High Performance Sports and Recreation websites and coordination of all video, photography and webcasting requirements.

This position develops and implements a sports information media plan and oversees the established sports information budget. This position confirms materials are compliant with various leagues’ sport regulations and reporting requirements. This position writes media releases, game previews/recaps, team personnel biographies, team performance highlights, awards nominations, and event or media guides, and prepares content for game day and season program. This position maintains statistical information and tracks performance and accomplishments of current and former athletes and coaches. This position also directs, allocates, and supervises the work of other staff.

The schedule for this position requires the incumbent to work variable hours on a regular basis, including evenings and weekends. This position is subject to the Averaging provisions of the USW Local 2010 Collective Agreement.

The schedule for this position requires the incumbent to work evenings and weekends.

Job Description

What you will do

  • Develops and implements a sports information media plan that promotes and profiles athletics and recreation, and varsity teams, clubs, and events.
  • Supports the university’s brand and public profile locally and globally.
  • Oversees the established sports information and digital content and design budget.
  • Confirms materials are compliant with various leagues’ sport regulations, reporting deadlines, and overall procedures.
  • Ensures compliance protocols for reporting game results.
  • Profiles media releases, game previews/recaps, team personnel biographies, team performance highlights, awards nominations, and event or media guides and highlights community engagement initiatives.
  • Prepares graphics and digital content as required.
  • Prepares content for publications such as game day programs, season programs, season recaps/summaries, year-in-review, media notes/guides, and recruiting guides.
  • Coordinates content for video information boards, webcasts, and broadcasts.
  • Provides approved information to the media.
  • Organizes media requests, arranges interviews and photographs, and prepares speaking notes and key messages.
  • Maintains statistical information and tracks performance and accomplishments of current and former athletes and coaches.
  • Updates historical records, trophies, banners for all varsity teams and clubs.
  • Updates department websites.
  • Directs, allocates, and supervises the work of other staff.

Required Education

  • Three-year Community College Diploma or Three-Year Bachelor Degree, or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.

Required Experience

  • More than 3 years and up to and including 5 years of experience.

Consideration may be given to an equivalent combination of education and experience.

Job Knowledge and Requirements

  • Knowledge and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.
  • Provide effective consultation and advice on non-straightforward and/or complex issues.
  • Interaction with others requires interpersonal skills and the ability to understand and influence.
  • Adapt messages to meet the different needs of different audiences.
  • Builds relationships, trust and credibility.
  • Manage own work, train and review the work of the team to see commitments through to completion.
  • Set work priorities and direction, supporting the unit in achieving goals and objectives.
  • Identify in advance when the intended results may not be achieved and develop a plan to address the gaps.
  • Actively participate in project team meetings and develop team and unit project plans.
  • Lead procedural or technological change within a unit.
  • Identify opportunities to improve the effectiveness and efficiency of work processes.
  • Seek information and input to fully understand the cause of problems.
  • Appropriately assesses risks before making a decision.
  • Contribute to the creation and evaluation of possible solutions.
  • Take action to remove obstacles and address problems before the impact performance and results.
  • Apply equity, diversity, accessibility, inclusion and Indigenization considerations to decision making and planning.
  • Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma.
  • Assess the suitability of job candidates and recommend the most appropriate person for hire.
  • Monitor and assess output and the quality of work from team members and recommend need for formal training or development plans to management and identify possible performance and/or disciplinary issues.

Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal Peoples, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements, priority will be given to Canadian citizens and permanent residents.

The University provides support in its recruitment processes to all applicants who require accommodation due to a protected ground under the Ontario Human Rights Code, including those with disabilities. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at hradmin@queensu.ca.

Application Details
Employer
Queen's University
Contact Person
Human Resources
284 Earl Street
Kingston, ON K7L 3N6
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