AthletesCAN is seeking current or recently retired Canadian Senior National Team members to join their Awareness Committee. In a nutshell, we’re looking for athletes to help guide us on how we can reach more athletes, promote our programs and services better, and empower athletes to become leaders in the space. We meet virtually once per month and athletes can take on different projects depending on their capacity at the time and expertise.
Here are some more details on what that means:
A standing committee of AthletesCAN, the Awareness Committee will manage the organization’s brand with a focus on internal and external communications. It will also manage the organization’s alumni engagement strategies. The committee will advise the AthletesCAN Board of Directors in these areas based on an annual Marketing & Communications Plan, associated engagement strategies, property valuations and the annual awareness report. The committee is a working committee, and members are expected to carry out the tasks and projects of the organization outlined in these terms.
The Committee will perform the following key duties / responsibilities:
- Advise the Board of the adequacy and effectiveness of AthletesCAN Awareness Strategy aligned with the 2020-2025 Strategic Plans
- Online presence and social media strategy:
- Through the Marketing & Communications Plan, the committee will manage and contribute to the organization’s strategic messages are delivered online.
- This includes evaluation of website and social media metrics, and the creation of new properties and/or content as required.
- Annual Awareness Report
- Define statistics and information to include in awareness report, support with ways to track this information
- Collect data on membership engagement, website and social media metrics and associated projects
- Evaluate data results, identify strengths, weaknesses and gaps within the current strategy and identify KPIs for future growth
- Compile a report concerning all of the above to be presented to the board of directors at at least one Board meeting (i.e. in person/Forum etc.) of each calendar year
- Board Meeting Awareness Updates
- The senior staff member shall export key data points and share the information with the committee chair to present to the board at each bi-monthly board meeting. Data to be included shall include but is not limited to: number of active members, renewal rate of expired memberships, average monthly website traffic and social media metric, response rate on recent surveys, opening rate on recent email communications, and the number of staff interactions with membership and/or digital content
- Athlete, Member & Alumni Engagement Strategy
- Through the Marketing and Communications Plan, the committee will manage the way the organization’s strategic messages are delivered to current, recently retired / alumni national team athletes (8 years), as well as
- prospective members within these categories
- This includes increasing engagement with the association as well as on current policy initiatives, for participation in events, to solicit perspective
In fulfilling its key duties, the Committee will:
- Work with staff and volunteers from other Standing Committees and Working Groups, as needed.
- Support the Board and staff, as needed. Soliciting feedback and insight from the board into the direction and development of the AthletesCAN Awareness Strategy.
- Provide expertise to enhance the quality of Board discussion on branding and communication matters, and facilitate effective Board decision-making in these areas.
- Additional duties as delegated to the Committee by the Board from time to time.
Time Commitment:
- The committee will meet a minimum of once per month, for one hour, virtually via Google Meets
- Committee members will take on projects for an additional time commitment of 2-3 hours per month, depending on the capacity or interest of the committee member.