September 10, 2024 – More than 11 million Canadians tuned in to CBC/Radio-Canada’s extensive broadcast coverage of the Paris 2024 Paralympic Games over 12 days with record increases noted across broadcast, digital and streaming platforms, illustrating increased interest in Paralympic competition in Canada. For Paris 2024, the national public broadcaster offered the most coverage in Canada of a Paralympic Games to date, inviting audiences across the country to cheer on Team Canada’s 126 athletes in 18 sports and celebrate a total of 29 podium finishes.
“What a delight to see record numbers of Canadians tune in to the Paris 2024 Paralympic Games, a testament to the growing enthusiasm for Para sport. CBC/Radio-Canada was proud to bring every sport from archery to wheelchair tennis to audiences across the country, and to showcase the achievements of Canada’s incredible Paralympic athletes,” shared Catherine Tait, President and CEO, CBC/Radio-Canada.
Paris 2024 Audience Highlights
- More than 11 million Canadians tuned in for CBC/Radio-Canada’s coverage of Paris 2024 on CBC and Radio-Canada networks.
- Canadians spent an average of 1.2 million hours each day watching CBC’s Paralympic Games broadcast coverage, up 119 percent from Tokyo 2020.
- Audiences in Canada also consumed a record-breaking 614,000 hours of Paris 2024 content on CBC/Radio-Canada’s digital and streaming platforms, an increase of 153 percent over Tokyo 2020.
- Time spent streaming Paralympics content on CBC Gem increased 537 percent from Tokyo 2020.
- Connected TVs accounted for about 68 percent of the total time spent streaming Paris 2024 content on CBC Gem.
- Over 4 million Canadians tuned in to the Paris 2024 Paralympic Games Opening Ceremony on August 28 across English and French TV networks, up 118 percent over the Tokyo 2020 Opening Ceremony.
- On CBC, the Opening Ceremony garnered a 2+ average minute audience of 216,000, up 188 percent over the Tokyo 2020 Opening Ceremony.
- 3.2 million Canadians tuned in to the Paris 2024 Paralympic Games Closing Ceremony on September 8 across English and French TV networks, up 60 percent over the Tokyo 2020 Closing Ceremony.
- The Closing Ceremony on CBC garnered a 2+ average minute audience of 194,000, up nearly 100 percent from the Tokyo 2020 Closing Ceremony.
CBC/Radio-Canada will continue to be Canada’s Paralympic Network for the Milano-Cortina 2026 Paralympic Games from March 6-15, 2026.
TV Data Source: Numeris TV Meter, August 28 – September 8, 2024, Total TV, Ind.2+, Total Canada, Cume Reach & AMA. Data is based on unconfirmed, overnight audiences, generated by Instar.
Digital Data Source: Adobe Analytics, Paris 2024 Paralympics: All Platforms, August 28 – September 8, 2024.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic, Chinese, Punjabi and Tagalog, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.
For more information, contact:
Tanya Koivusalo
CBC PR
tanya.koivusalo@cbc.ca