Fall SIRCuit
Whether it’s leaders making sense of artificial intelligence, innovators reimagining equipment for Para athletes, or athletes themselves navigating the power of social media, one thing is clear: the future of high-performance sport is being written now, and it’s as much about creativity and connection as it is about competition.
AI in sport isn’t about robots replacing referees or coaches, it’s about the quiet power of algorithms shaping decisions we barely notice. The real question for sport leaders isn’t “What can AI do?” but “What should it do?” Because in sport, as in life, technology can change the game and the rules.
Para sport innovation is often trapped between off-the-shelf gear and costly one-offs. A new collaborative project is working to fill that “missing middle” by designing and creating scalable, athlete-matched equipment that could redefine participation and performance. Sometimes the real breakthrough isn’t a gadget, but the process that makes it possible.
For today’s high-performance athletes, sport doesn’t end when the whistle blows, it continues online. In this Q&A, three Canadian athletes share how they navigate social media: balancing connection and pressure, visibility and privacy, opportunity and risk. The platform, it turns out, is part of the performance.