Concussions … Together We Can Make a Difference
This article presents a case study of how stakeholder collaborations can maximize engagement. The case is based off of a collaboration between the Sport Information Resource Centre and Dr. Ann Pegararo from Laurentian University exploring an analysis of social media communications around important announcements in the conversation around concussion in sport. Learnings show: Analytics help…
Highlights: Consensus statement on concussion in sport – the 5th International Conference on Concussion in Sport
Concussion is one of those topics in sport that has been increasing in prevalence over the last few years. It is most likely that concussion injuries have existed for a long time, however, the awareness of their symptoms, presentation and management have been largely hidden from the mainstream. High profile athletes who have shared their…
Communicating creatively through infographics
When you have a message to share, the first question that comes to mind is ‘How do I present this to make it memorable?’ According to social science research 65% of people are visual learners and visual information is processed 60,000 times faster than text. This means that most people will be more attracted and…
Crunching numbers: De-mystifying digital analytics for sport organizations
We all seem to hear the words digital analytics and ‘big data’ tossed around a lot in our world of information sharing, but few people really understand what analytics are and how applying them can benefit a sport organization. Digital analytics, at its core, is a way for sport organizations to examine their websites and…