Communicating creatively through infographics

When you have a message to share, the first question that comes to mind is ‘How do I present this to make it memorable?’ According to social science research 65% of people are visual learners and visual information is processed 60,000 times faster than text. This means that most people will be more attracted and…

Crunching numbers: De-mystifying digital analytics for sport organizations

We all seem to hear the words digital analytics and ‘big data’ tossed around a lot in our world of information sharing, but few people really understand what analytics are and how applying them can benefit a sport organization. Digital analytics, at its core, is a way for sport organizations to examine their websites and…