Re-imagining sport through the power of strategic partnerships

Tennis is more than a sport; it’s a gateway to empowerment and inclusivity. Its appeal lies in the rhythm of the game, the strategy, and the ability to bond communities through a shared passion. However, accessing tennis hasn’t always been equitable. And yet, Tennis Canada is changing that narrative through a pioneering partnership with Big…
Recommendations and resources for disability sport event managers
There are many things that need to be considered when planning a sport event. The Canadian Disability Participation Project has created a module called Training and Managing Disability Sport Event Volunteers: Recommendations and Resources to help any sporting body or sport event manager in training and managing a volunteer workforce. It includes 12 best practice…
Women in sport
In trying to strive to create more inclusive spaces for everyone, one piece that is still missing is equality in sport media representation. With over 90 percent of Canadian sports media coverage being focused on men’s sport the Government of Canada has committed to reaching gender equity in sport. This SIRC article has a collection…
What is eSport?
With the rise of technology, video games have become an incredibly common past-time for many people all around the world. As technology advances, the lines between what is considered ‘real’ or ‘virtual’ can begin to blur. One example of this is whether or not video games, at a high-level, can be considered sport. This article…
Using AI to aid Sport Organizations
In recent years, artificial intelligence (AI) tools have become increasingly popular and common. AI can be beneficial in improving work efficiency and reducing workload of staff. This SIRC blog outlines 3 different AI tools and how they can be used in order to aid sport organizations communications efforts.
The intersectional cost of youth sport participation
The increasing cost of youth sport participation has long been a concern for parents and policymakers alike. How issues of affordability show up varies depending upon intersectional realities of income, geography, ability, accessibility of appropriate spaces and more. This blog draws on recent insights from the Change the Game open data portal. We reflect on…
Olympic hosting relationship to medal count
Does hosting the Olympics result in a higher medal count for the host country? A recent study examined purported home advantage at the summer Olympics from 1996 to 2021. The findings suggest that assumptions about the “host effect” are exaggerated.
Working together to improve evaluation in the sport sector: Learnings from a research partnership

Evaluating programs is crucial for sport organizations. For example, evaluation can be used to demonstrate the impact of programs to funding agencies (like Sport Canada) or inform changes in programming to better serve sport participants. However, many sport organizations lack the time, money, or knowledge and experience to effectively undertaken evaluation work (Mitchell & Berlan,…
The Responsible Coaching Movement
The Responsible Coaching Movement (RCM) is an initiative from the Coaching Association of Canada and the Canadian Centre for Ethics in Sport. The RCM has 3 pillars: the rule of 2, background screening, and ethics training.
Safe sport tips for athletes
What is okay and what isn’t when it comes to safe sport? Sport Manitoba has compiled a handy checklist for athletes to remind them of appropriate boundaries that should exist between them and sport coaches, officials or administrators. The list identifies green light behaviours and red flag behaviours for athletes to keep in mind.