ReThink Sport: Building an inclusive and equitable future for youth sports in Canada

From coast to coast to coast, what could a reimagined equitable, diverse, and inclusive youth sport system look like, especially for girls? This is the question driving the mission of the ReThink Sport Project. Given what we know; that youth face a myriad of barriers to sport participation including identity factors such as gender, race,…

How sports team initiatives shape fans’ eating habits

Did you know that a sports team’s promotion of plant-based foods can influence their fans’ eating habits? Studies reveal fans with a strong identification to their team are more inclined to adopt a diet rich in vegetables and less in meat when they’re aware of the team’s pro-environmental food initiatives. By fostering a sense of…

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