This isn’t just a tournament. It’s an open invitation.
[TORONTO, ON] April 7, 2025 – Tennis Canada is set to push the boundaries of tennis as we know it, taking the game beyond the court and redefining the experience for fans, players and partners at the National Bank Open presented by Rogers (NBO) after launching the tournament’s new identity today.
Welcome to the Tennis Playground. That’s the open invitation Canada is extending to the global tennis community.
Far more than just a campaign, the Tennis Playground embodies a collective mindset and the start of a new era for the NBO, the third-oldest tennis tournament in the world, as we prepare to host the first-ever expanded 12-day, 96-player main draw ATP and WTA 1000 events in Toronto and Montreal. It’s welcoming, it’s playful, and it’s proudly Canadian — a perfect reflection of the tournaments, the fans, and the people who make them so special.
Introducing The Tennis Playground
The National Bank Open presented by Rogers is stepping into a bold new identity: The Tennis Playground. This dynamic new direction mirrors the spirit of Canada and celebrates both the thrilling action on the court and the incredible efforts off it to grow the sport.
“The Tennis Playground is the perfect new identity for the National Bank Open presented by Rogers. It will truly make us stand out, which is fitting as we operate under a unique model as a National Sports Organization hosting an internationally renowned tennis event. It gives us the license to focus on both the action taking place on the court and all the great work being done off it to grow our sport.
It feels appropriate to launch this new identity to coincide with the NBO’s expansion, as fans prepare to enjoy more days, more matches, more sessions, and to watch more players in action in 2025. It suits a tournament that belongs among the world’s best.”, shared Valérie Tétreault, Tournament Director, National Bank Open – Montreal and Karl Hale, Tournament Director, National Bank Open – Toronto.
More Tennis. More Fun. More for Everyone.
With the NBO’s exciting expansion to a 12-day format in 2025, fans can expect a richer and more immersive experience. That includes more matches, more stars, more entertainment, and new off-court initiatives soon to be announced. The NBO is transforming into a holistic tennis celebration for people of all ages, backgrounds, and abilities.
“The launch of Tennis Playground marks a bold new era for the National Bank Open presented by Rogers, where world-class on-court action doesn’t stop at the sidelines — it comes to life everywhere. This year, we’re transforming the tournament into the ultimate summer experience, bringing the energy, excitement, and social spirit of the game beyond the court. Our fans can look forward to immersive experiences, live entertainment, and vibrant social spaces because the NBO is more than a tournament — it’s the can’t-miss event of the summer. Ultimately, we want to create an environment where tennis is for all — all backgrounds, abilities and age groups.”, said Nathalie Tremblay, Vice President, Marketing Strategy & Customer Experience, Tennis Canada
Star Power on Screen and Off
The Tennis Playground campaign is headlined by TV spots in Toronto and Montreal, showcasing Canadian stars Leylah Annie Fernandez, Bianca Andreescu, Félix Auger-Aliassime, and Denis Shapovalov, alongside international icons Iga Swiatek, Aryna Sabalenka, Carlos Alcaraz, and 2023 NBO champion Jannik Sinner. Fans will see the new brand come to life across the NBO’s digital platforms and through global broadcast coverage starting today.
“With this new positioning, our ambition for the coming years is to offer the same level of play and entertainment on court and outside of it, transforming the stadiums in Toronto and Montreal into true playgrounds where everyone is invited to play in their own way. Already recognized by players as an event where play and fun naturally come together, this new positioning also reflects the summer spirit of Canadians: making the most of every moment. This year marks the beginning of a story we want to write together — with players, fans, and even non-tennis fans — edition after edition.”, said David Allard, Director, Creative and Innovation, Sid Lee
So, tennis fans far and wide, it’s our pleasure to say: Welcome to the Tennis Playground. Come play!
Ticketing Information
Fans can buy tickets for the National Bank Open in either city by following the links below:
Toronto (ATP Tour) | Montreal (WTA Tour)
About the National Bank Open presented by Rogers
The National Bank Open presented by Rogers is a world-class tournament owned and operated by Tennis Canada. In 2025, the event enters a new era with an expanded 12-day format that features a 96-player main draw. As a Hologic WTA 1000 and ATP Tour Masters 1000 tournament, it will showcase the world’s top tennis players in Montreal and Toronto from July 26 to August 7. The women’s event, celebrating more than 130 years of history, will take place at IGA Stadium in Montreal. The men’s event, celebrating more than 140 years of tradition, will be held at Sobeys Stadium. The National Bank Open presented by Rogers is the third-oldest title in tennis, behind only Wimbledon and the US Open. For more information and tickets, visit www.nationalbankopen.com.
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Media Contacts:
Oliver Wheeler
Director, Communications (Toronto)
owheeler@tenniscanada.com
+1 (647) 458-4005
Marc-Antoine Farly
Senior Manager, Corporate & Strategic Communications (Montreal)
mafarly@tenniscanada.com
+1 (514) 444-3556