Welcome to the Tennis Playground: National Bank Open Launches New Identity to Define a New Era

This isn’t just a tournament. It’s an open invitation.

[TORONTO, ON] April 7, 2025 – Tennis Canada is set to push the boundaries of tennis as we know it, taking the game beyond the court and redefining the experience for fans, players and partners at the National Bank Open presented by Rogers (NBO) after launching the tournament’s new identity today. 

Welcome to the Tennis Playground. That’s the open invitation Canada is extending to the global tennis community. 

Far more than just a campaign, the Tennis Playground embodies a collective mindset and the start of a new era for the NBO, the third-oldest tennis tournament in the world, as we prepare to host the first-ever expanded 12-day, 96-player main draw ATP and WTA 1000 events in Toronto and Montreal. 

To read the full press release, please visit the Press Releases page of the Tennis Canada Virtual Media Centre.

Media Contacts:

Oliver Wheeler 
Director, Communications (Toronto)
owheeler@tenniscanada.com
+1 (647) 458-4005

Marc-Antoine Farly
Senior Manager, Corporate & Strategic Communications (Montreal)
mafarly@tenniscanada.com
+1 (514) 444-3556

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