Triathlon Canada Hits the Road with NIRVANA

Triathlon Canada Nation to benefit from new official travel partner through 2029

VICTORIA—Canada’s age group and high-performance triathletes will have the opportunity to travel to the start line of major World Triathlon competitions and Triathlon Canada camps and events with NIRVANA Europe.

As the new official travel partner of the national sport organization (2025-2029), NIRVANA will leverage its international relationships to enhance travel and accommodations opportunities for the Triathlon Canada Nation.

“It is important for Triathlon Canada to develop partnerships with organizations who believe in the power of sport while also reducing the costs and complexities of international travel for our members,” said Phil Dunne, chief executive officer, Triathlon Canada. “We are happy to welcome a company who is committed to not only supporting our high-performance athletes, but to encouraging all Canadians to get active by supporting our passionate age group community in maximizing their experience representing Canada on the world stage. This importance partnership will be additionally important as NIRVANA will play a core role in helping Canada deliver a first-class experience when the world descends on Edmonton for the 2027 Multisport World Championships.” 

NIRVANA will provide a range of travel and accommodation services – accommodation, transfers, site inspections and flight reservations – for both Triathlon Canada’s high performance and age group teams travelling to events such as World Triathlon Championship Finals and Multisport Championships.   

“Having worked with Triathlon Canada over the last few years, it’s great that we are able to create a new partnership that will enhance and elevate the services that we have provided to date. Working closer with the fantastic team at Triathlon Canada will enable us to genuinely provide the 1st class service that Canadian athletes desire. Having worked in the world of Triathlon for over 25 years now, we’re really excited to continue working with both the amazing Age Group community and the High Performce teams through the next Olympic cycle. As the Official Partner of the World Triathlon Multiport Championships in Edmonton 2027, we know that working collaboratively with the team at Triathlon Canada will ensure that the event is a global success.” – Jonny Snodin – Global Director of Revenue Management   

A family business, NIRVANA started its unique travel business over 25 years ago while delivering travel and accommodation infrastructure around the Great North Run, the world’s biggest half marathon. Today it is a strategic partner and major supporter of some of the world’s biggest sporting events and their athletes, officials, and dignitaries. 

With sport and travel at its core, the company has developed a well-defined process, the “NIRVANA Way”, by providing its customers with a portfolio of services to support their event. This level of service has been acclaimed by sports men and women at all levels, from world champions to the charity fun runner.

For more information on NIRVANA, please visit https://nirvanaeurope.com/

Triathlon Canada is the governing body of the sport in the country. Triathlon Canada’s more than 22,000members include athletes, coaches and officials from the grassroots to elite levels. With the support of its valued corporate partners – 94 FORWARD, Training Peaks, Subaru Canada, Z3R0D, Aquaman, Tribe Solutions, Champion System Canada, BOCO Gear Canada, ZiZU Optics, Outway Performance Socks, SCICON, SportShare, WestJet and FulGaz – along with the City of Victoria, Government of Canada, Canadian Olympic Committee, Canadian Paralympic Committee, and Own the Podium, Triathlon Canada develops Olympic, Paralympic and World Champions in all race disciplines. For more information on Triathlon Canada, please visit us at www.triathloncanada.com.  

*****

FOR MORE INFORMATION:

Chris Dornan

Triathlon Canada

T: 403-620-8731

E-mail: chris.dornan@triathloncanada.com


Mark Pinder

NIRVANA Europe

T: 0044 191 257 1750

E-mail: mark.pinder@nirvanaeurope.com

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