Toronto, ON – April 22, 2024 – Equestrian Canada (EC) is proud to announce an exciting partnership with LeMieux, a renowned brand recognized for its exceptional technical horse and rider wear, with a keen eye for style. As a preferred supplier and partner of the Canadian Eventing Team, LeMieux’s commitment underscores its dedication to supporting high-performance equestrian athletes.
Former Olympic and World Championship level eventer, Robert Lemieux, the driving force behind this partnership, brings invaluable insight and experience to the table. Having represented Canada as a member of the Eventing Team at the 1994 World Equestrian Games in Den Haag, Robert understands the demands of elite competition. This new partnership symbolizes his confidence in the High Performance Advisory Group (HPAG) Eventing and their contributions to the team’s success, including winning a team gold medal and securing an Olympic qualification at the 2023 Pan American Games in Chile.
“Robert is part of Team Canada, and this partnership is a reflection of that,” said Emily Gilbert, Chair of the HPAG. “We are so grateful for his genuine enthusiasm, insights and Lemieux’s creative support as we continue on this trajectory to build a strong high performance program for Eventing in Canada.”
LeMieux has committed to sponsoring the Canadian Eventing Team as they prepare for the upcoming Paris Games alongside providing team kit to all Eventing National Team Program athletes including the newly established U25 development squad. Additionally, LeMieux has launched the “iCAN” line of products, available exclusively at Greenhawk, with product in stores and select items also available online. Ten percent of all sales from this line will be donated to the Eventing High Performance Program, further bolstering support for the team in their pursuit of Paris.
Gilbert commented on the iCan products, “This line was developed and designed by HPAG members, including Chef D’Equipe Rebecca Howard and Athlete representative, Mike Winter to align with the HPAGs forward thinking and team-driven approach. It has been aptly named the iCAN line as a reflection of that.”
“We are excited about this partnership with LeMieux,” said James Hood, Director, High Performance at EC. “Their commitment to quality and innovation aligns perfectly with our mission to support Canadian equestrian athletes at every level. This partnership signifies the momentum that is being built in our eventing program, and we are excited about the opportunities it presents.”
Commenting on the collaboration, Robert Lemieux stated, “At LeMieux, we have always been passionate about supporting equestrian athletes and their aspirations. As a former Canadian team member, I am so proud the brand can support the Canadian Eventing Team as they get closer to the summer games.”
The partnership with LeMieux reflects the HPAG’s and EC’s ongoing efforts to provide world-class support to its athletes, ensuring they have the tools and resources needed to excel on the international stage.
For more information about LeMieux’s “iCAN” line of products and to help support the Canadian Eventing Team, visit Greenhawk’s online store.
About Equestrian Canada:
Equestrian Canada (EC) is the national governing body for equestrian sport and industry in Canada, with a mandate to represent, promote and advance all equine and equestrian interests. With over 15,000 sport licence holders, 11 provincial/territorial sport organization partners and 10+ national equine affiliate organizations, EC is a significant contributor to the social, physical, emotional, and economic wellbeing of the equestrian industry.
www.equestrian.ca.
About LeMieux:
LeMieux was founded by former Olympic event rider, Robert LeMieux, and his wife Lisa in 2006. Since then, LeMieux has been dedicated to providing the highest quality equestrian products at an affordable price, defined by unparalleled technical expertise. Globally recognised for its stunning seasonal collections of unique, compelling colour-match stories as well as outstanding technical saddlepads, horse wear and blankets. Used by professional riders at the highest level of the sport, and leisure riders alike, LeMieux strives for every product to be defined by exceptional technical benefits, with a focus on style at the forefront of all design. With products sold in 90 countries, a brand that has equestrian at its heart, with products made for riders by riders, LeMieux has also expanded into toys, leisurewear and casual clothing, and are introducing a range of outdoor footwear. www.lemieux.com