CALGARY, Alberta – Hockey Canada has announced a multi-year partnership extension with one of its long-standing premier partners, Imperial Oil’s Esso brand.
The extension will see Esso continue to work with Hockey Canada on initiatives that promote and strengthen inclusion in hockey, as well as enhancing programming opportunities for grassroots participants across Canada, including with women and girls.
“Hockey Canada has made it clear to Canadians that we are committed to building a healthier hockey that is rooted in safety, excellence and sport for all, and today’s announcement is extremely important to help us work towards that in partnership with Esso,” said Katherine Henderson, president and chief executive officer of Hockey Canada. “We are grateful to have its unwavering support and cannot wait to work together to connect more Canadians, and especially women and girls, with our national winter sport for years to come.”
“Imperial and the Esso brand have proudly supported hockey in Canada for more than 80 years, recognizing its vital role in connecting people and communities,” said Sherri Evers, senior vice-president with Imperial Oil. “Supporting the next generation of players and fans helps ensure the spirit of hockey in Canada continues to thrive. We look forward to our continued partnership with Hockey Canada that allows us to support achievement at all levels of hockey – from grassroots to the world stage.”
Imperial Oil and the Esso brand have been synonymous with hockey in Canada for nearly 90 years and a premier partner of Hockey Canada since 1981.
As part of the extension, the Esso brand will continue to have an extensive presence in creating unforgettable experiences for women’s and girls’ hockey across the country as the title sponsor of the Esso Cup, Canada’s Women’s U18 National Club Championship, and Esso Fun Days, which is an introductory program that introduced over 1,500 girls and women to hockey last season.
“For many Canadians hockey isn’t just a game, it’s what brings us together in our communities, and when Team Canada hits the ice it’s what unites us a nation” said Cheryl Seaward, director of partnerships at Imperial Oil. “As a long-standing premier partner of Hockey Canada, Imperial is proud to extend its partnership, fueling the next generation of athletes from pond to podium while supporting the expansion and growth of the women’s game.”
The 2025 Esso Cup is scheduled for April 20-26 in Lloydminster, Alberta.
Along with Esso, Hockey Canada’s premier partners include TELUS, Tim Hortons and TSN/RDS.
To learn more about Hockey Canada, please visit HockeyCanada.ca, or follow along through social media on Facebook, X and Instagram.
For more information, please contact:
Jeremy Knight
Senior Manager, Corporate Communications
Hockey Canada
(416) 451-3343
jknight@hockeycanada.ca