Connect Hearing has been named the official presenting partner of the 2025 Montana’s Canadian Curling Trials, the marquee event that will determine the men’s and women’s four-player teams nominated to represent Canada at the 2026 Olympic Winter Games in Italy.
Curling Canada’s partnership with Connect Hearing is entering its fourth year and continues to grow. As the official presenting partner, Connect Hearing will have a prominent presence at the marquee event on the Road to 2026, which runs from Nov. 22-30 at Scotiabank Centre in Halifax.
“The Trials is one of the most important events in Canadian curling, and it’s great to have a partner like Connect Hearing to grow their partnership with us and help deliver an unforgettable experience for both fans and athletes,” said Curling Canada CEO Nolan Thiessen. “The core values of Connect Hearing align seamlessly with ours and their commitment to helping Canadians through connection, community and teamwork.”
Connect Hearing has been an Official Partner of Curling Canada’s Season of Champions since the 2022 Brier in Lethbridge, Alta. It also signed on to be the official hearing healthcare partner for Team Brad Gushue last season.
The partnership will be on display during the 2025-26 Season of Champions events. In addition to the Trials, Connect Hearing will maintain a strong profile at major national and international events, including the 2025 Home Hardware Canadian Pre-Trials, the 2026 Scotties Tournament of Hearts and the 2026 Montana’s Brier.
For more than 45 years, Connect Hearing has helped Canadians across the country stay connected to the sounds they love, including the sounds of curling.
“Connect Hearing is proud to continue our partnership with Curling Canada as the presenting partner of the upcoming Montana’s Canadian Curling Trials,” said Lindsay Scharf, Connect Hearing’s Senior Marketing Manager, Product & Partnerships. “Curling is a sport that demands focus, communication, and precision, and just like athletes rely on their hearing to perform at their best, we want to remind Canadians that maintaining good hearing health is essential for everyday life. We look forward to supporting the athletes as they compete for a chance to represent Canada on the world stage!”
The full schedule for the 2025 Montana’s Canadian Curling Trials, presented by Connect Hearing, was released in late June. Tickets remain available for fans who want to experience the excitement.
This announcement is the latest in a series of growing partnerships as the sport builds momentum in the lead-up to the 2026 Olympics. Recent partnership news includes Montana’s title sponsorship of the Canadian Curling Trials and Home Hardware’s continued support of the Canadian Curling Pre-Trials as title partner.
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For more information, please contact:
Al Cameron
Director, Communication & Media Relations
Curling Canada
Tel: 403-463-5500
acameron@curling.ca
Kyle Jahns
Manager, Communication & Media Relations
Curling Canada
Tel: 204-803-8221
kyle.jahns@curling.ca
Lindsay Scharf
Senior Marketing Manager, Product & Partnerships
Connect Hearing
Tel: 236-818-8746
lindsay.scharf@connecthearing.ca