Calgary, AB (January 20, 2020) – To commemorate and celebrate their 100th anniversary, Alpine Canada is excited to launch a limited-edition t-shirt in support of SickKids Foundation. The t-shirt, designed by 16-year-old ski racer and SickKids patient Christian Levec, highlights that “the fight is different, but the goal is the same.”
Levec, of Peterborough, Ontario is a ski racer with the Devil’s Elbow Racing Club and more recently Brimacombe Racing. He was diagnosed with Ewing sarcoma last summer and is being treated at The Hospital for Sick Children (SickKids) in Toronto. Christian’s design depicts a ski racer in the start gate and a patient in treatment, both challenges that he can relate to.
“To me the design means that you should never give up on what you are fighting for. When I first got diagnosed I wasn’t sure how long I would live but now, eight months later, I have much more hope that the cancer will be gone forever and I can start skiing and being more active again.”
Proceeds from the shirts will support the SickKids VS Limits campaign and go towards the redevelopment of a new, state-of-the-art hospital, ground breaking research, and developing partnerships to deliver better care to children in Canada and around the world.
“We are in the midst of the largest fundraising campaign in Canadian healthcare history and we’re grateful to Alpine Canada and their supporters for joining to help us reach our ambitious goal,” says Lisa Walker, Manager, Cause Marketing, SickKids Foundation. “The funds raised from this initiative will help SickKids continue to fund the fight against the greatest challenges in child health.”
100 t-shirts will go on sale today with all proceeds going to SickKids Foundation. The t-shirts will be available for purchase through our online store at https://shop.alpinecanada.org
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ABOUT ALPINE CANADA
Alpine Canada is the governing
body for alpine, para-alpine and ski cross racing in Canada, as well as
for Canadian ski coaches, providing education, certification, insurance
and compliance with the coaching code of conduct.
With the support of valued corporate partners and donors, along with
the Government of Canada, Own the Podium, the Canadian Olympic Committee
and the Coaching Association of Canada, Alpine Canada develops Olympic,
Paralympic, World Championship and World Cup
athletes to stimulate visibility, inspiration and growth in the ski
community. In 2020, Alpine Canada will celebrate 100 years of rich
tradition in competitive skiing in Canada.
For media inquiries, please contact:
Whitney Hunter
Manager, Communications
(403) 471-6032
alpinecanada.org