Posted on February 20, 2024
Transforming women's sports through technology
In women’s elite sports, technology is transforming the game. Deloitte predicts that wearables, data analytics, and immersive fan experiences will optimize athlete performance and recovery. Embracing these technologies not only enhances fan engagement and opens new revenue streams but also fuels the growth and sustainability of women’s elite sports. It’s a win-win for players, fans, and the industry at large.