The Sport Information Resource Centre
The Sport Information Resource Centre

New facilities are an important part of hosting national and international events. But how can host committees leverage the events to drive post-event community engagement? Research conducted at the Mattamy National Cycling Centre in conjunction with the track cycling competitions at the 2015 Pan Am/Parapan Am Games used a voucher system to encourage spectators to try track cycling. The model provides an interesting option for future events. Lean more in today’s SIRC blog.