Posted on July 31, 2019
New facilities are an important part of hosting national and international events. But how can host committees leverage the events to drive post-event community engagement? Research conducted at the Mattamy National Cycling Centre in conjunction with the track cycling competitions at the 2015 Pan Am/Parapan Am Games used a voucher system to encourage spectators to try track cycling. The model provides an interesting option for future events. Lean more in today’s SIRC blog.