Posted on August 14, 2019
Marketing and Communications
“Don’t Retire Kid” is a new campaign from ESPN, in partnership with the Aspen Institute’s Project Play, to address youth dropout from sport. The campaign draws attention to the causes of youth dropout – including early specialization, pressure from parents and coaches, and lack of fun. Practical resources are available from the Aspen Institute and ESPN has produced a videos series with a number of sport legends, including Canada’s Wayne Gretzky and Brooke Henderson.