Data and Analytics
Tennis Canada’s Covered Courts Program is driven by insights from a national survey. Findings revealed 90% of tennis players, and 51% of all Canadians (including those that haven’t picked up a racquet in over 12 months) would play more if there was a covered court nearby. Further, 90% of Canadians agreed that municipalities should work with Tennis Canada on the Covered Court Initiative. Learn more about how Tennis Canada leveraged the research to inform strategic direction and decision making in the SIRCuit.