The Sport Information Resource Centre
The Sport Information Resource Centre

Immigration is diversifying Canadian communities, and represents an important audience for the Canadian sport and physical activity sector. This video, produced through the Government of Canada’s #ImmigrationMatters initiative, shares the story of how the Charlottetown Skating Club was revived by the enthusastic participation of the Chinese community.

For tips on engaging newcomers to Canada in your community, check out this SIRC blog.