Today is Bell Let’s Talk Day, a day to raise awareness and combat stigma surrounding mental illness in Canada.

According to the International Olympic Committee (IOC), as many as 35% of elite athletes experience mental health symptoms and disorders. Fortunately, conversations about mental health are becoming more normalized in high performance sport. Check out the IOC’s Mental Health in Elite Athletes Toolkit for tips and strategies to help protect and promote the mental health of the high performers in your life.