Would you pay to offset your carbon footprint in sport?

A study of professional athletes’ willingness to pay for offsetting greenhouse gas emissions reveals a promising intersection between sports participation and environmental sustainability efforts with a majority of participants showing readiness to financially support green initiatives. Key strategies include raising environmental awareness, demonstrating event sustainability, leveraging social influence, and collaborating with environmental organizations. These strategies may also attract eco-conscious participants, underlining the critical role sports can play in promoting environmental stewardship!

Subscribe to Updates
News travels fast. Stay connected to sport and physical activity-related knowledge, news and resources through SIRC’s daily newsletter – delivered straight to your inbox.
Latest Knowledge Nuggets

SIGN up for Canadian sport daily

News travels fast. Stay connected to sport and physical activity-related knowledge, news and resources through SIRC’s daily newsletter – delivered straight to your inbox.
Skip to content