The COVID-19 pandemic has shown how crucial sport brands can be in supporting fans’ mental health. This study, involving 770 sport fans, found that being involved with sport brands helps reduce feelings of emptiness and increases well-being.
The COVID-19 pandemic has shown how crucial sport brands can be in supporting fans’ mental health. This study, involving 770 sport fans, found that being involved with sport brands helps reduce feelings of emptiness and increases well-being.